Colourist

Matthieu Toullet

Directing duo Furmaan + Vasso follow their blockbuster for <a href="https://www.promonews.tv/videos/2023/05/11/ashnikko-weedkiller-furmaan-vasso/81514" target="_blank">Weedkiller</a> with a second Ashnikko video that focusses on her talent as a performer within a dance piece.&nbsp;Ash and her fellow dancers perform a ceremonial-type dance within a dimly-lit, temple-like space for Possession Of A Weapon - in keeping with the fantasy influences and themes of her debut album, also called&nbsp;Weedkiller.

United Kingdom

Furmaan Ahmed

Holly Wood

Furmaan + Vasso

Marija Dikic

Vladimir Dudar

OB Management

Shishmish Films

Sam Seager

Bora Romcevic

Kai Blamey Nguyen

Sam Holmes

Aleksandar Mitrovic

Marija Kalanj

Ivan Denic

Aljosa Korencan

Dragan Cvrkota

Marko Deljanin

Ahmed Abdel Kader

Zoran Krstic

Milos Radovanovic

Marija Ivagocic

Claire Moore

Georgia Olive

Vasso Vu

Janja Bilbija

Company 3

Parlophone

Alt-Pop

Ashnikko 'Possession Of A Weapon' by Furmaan + Vasso

Ashnikko-'Possession-Of-A-Weapon-'-by-Furmaan-+-Vasso

Ashnikko is back in&nbsp;Furmaan + Vasso's extraordinary promo for Weedkiller, the title track from the long-awaited debut album.&nbsp;Described as a "trans-dimensional fable, a folk-tech origin story of a birth, a death and a call to emergency in the face of evil," it's safe to say there are a lot of ideas going on, and the hyperactive blend of AI, performance and visual effects is&nbsp;brain-meltingly addictive to watch.&nbsp;Tied together by the fae universe created by Ashnikko on the album, the video is cinematic, gritty and textural, with an overarching sci-fi vibe linking three distinct vignettes that makes the whole concept a true spectacle.&nbsp;Marvellous work by&nbsp;Furmaan + Vasso - who also directed the impressive new Jess Glynne video&nbsp;- and proof that Ashnikko is one of the most exciting artists around today, musically and visually.[imgtoken data:1][imgtoken data:2]

Furmann Ahmed

Kerri Aungle

Marija Djikic

Polly Millner

Sam Davey

Ahmed Yasser

Joshua Base Pilmore

Primer Studio

Alternative Pop

Ashnikko 'Weedkiller' by Furmaan + Vasso

Ashnikko-'Weedkiller'-by-Furmaan-+-Vasso

Lewis Capaldi returns to action with Forget Me, and teams up with Louis Bhose to show he is up for a crazy, even mind-boggling challenge for its video -&nbsp;a shot-for-shot remake of a classic video from the early 1980s.Many viewers won't have seen the original when it first appeared - it is over forty years old, after all - but the iconic visual of WHAM!'s Club Tropicana&nbsp;is immediately recognisable in the opening frames of Bhose's video for Forget Me. Viewed through a contemporary lens, this is&nbsp;completely offbeat in the best way. Throw in Capaldi's cheeky personality and Bhose's love for whimsical ideas, and you're onto a winner.&nbsp;It's also something of a remarkable feat. And despite being a carefully structured&nbsp;remake, the video is still full of its own energy and vigour, largely down to the creative crew involved.[imgtoken data:1]&nbsp;"It's not exactly what I imagine most people had on their bingo cards for 'Big Lewis Capaldi Comeback Vid'," reflext Louis Bhose.&nbsp;"But hey, sometimes you gotta kill yourself precisely recreating a classic paean to hedonism for a melancholy song about second heartbreaks. It was really fun though - a week in San Antonio getting carsick and annoying our excellent local art department ('yes! that's almost it!!')."Hard to single out members of our incredible crew, but everyone went absolutely above and beyond to make the vid the best it could be. Big shouts to Lewis for being up for anything and choosing such an odd idea... And am happy to report that I got heat stroke on the shoot and live in hope that any BTS will never see the light of day."&nbsp;

Bon Walsh

Holly Shearn

Joshua Gochez

Ellora Soret

Chris Anthony

Thomas Liam Davis

Vision

Louis Bhose

Scarlett Barclay

Agile Films

Caroline Clayton

Willy Spruytte

Spike Morris

Precious Mahaga

Sana Khan

Ffion Kunz

Álvaro Fernández

Eddy Ibarra

Toni Tur

Miquel Mayans

Ariane Kohler

Supple Nam

Ainslie Currie

Jack Williams

Assembly Rooms

Alizee Levrino

Agile Studio

Kevin Marien

Martin Fickling

Virgin Records

Lewis Capaldi 'Forget Me' by Louis Bhose

Lewis-Capaldi--'Forget-Me'-by-Louis-Bhose

A simple greeting turns into a full-on choreographed dance, in Louis Bhose's splendid promo for The Big Moon.&nbsp;Celebrating the comeback of the alternative indie group, we follow vocalist Juliette Jackson as she wakes up in the middle of a field, eventually regrouping with her fellow band members and running through an increasingly complex routine.It's a refreshingly simple yet punchy concept&nbsp;which feels fresh and timeless, whilst carrying a certain emotional weight to it, as the girls celebrate the start of their next chapter together.[imgtoken data:1]&nbsp;The use of a black studio environment to represent a fantasy version of the real world heightens the stylish aesthetic, whilst the real emotion drawn out of each member&nbsp;acts as an anchor to the whole project.&nbsp;"I've always been interested in bands returning from the wilderness - updating their Insta after eighteen months away with shadowy images and emojis," says Louis Bhose.&nbsp;"I thought it would be fun to have a band bump into each other, having not seen one another for ages, and start with this little handshake that then gets increasingly elaborate and emotional."That extends from a little fist bump into a big choreographed piece..."&nbsp;&nbsp;

Daniel Breheny

Taff Williamson

Maya Dufeu

Louise Latimer

Lee Parfitt

Kai Blamey

Beau Pritchard James

Orlando O'Mahoney Morris

Aida Vega

Lydia Buckler

Emily Engleman

Andre Rodrigues

The Assembly Rooms

Universal Records

Indie

Alternative

The Big Moon 'Wide Eyes' by Louis Bhose

The-Big-Moon-'Wide-Eyes'-by-Louis-Bhose

Greg Ohrel directs a hugely powerful promo for Puerto Rican rapper Residente's This Is Not America, taking aim at police brutality, corporate greed&nbsp;and the effects of US cultural hegemony - and acting as both sequel and critique of the seminal video for Childish Gambino's This Is America.&nbsp;&nbsp;Remarkably poignant, the heartwrenching concept is unflinching in its display of brutal injuries, destruction of land and the forced separation of families, and cleverly parallels opposing ideas through match cuts and split screen effects.&nbsp;An undercurrent of anger is palpable throughout the video, and the portrait-style vignettes interspersed throughout act as a reminder of the people and communities these issues are affecting, whilst also acting as a statement that the victims refuse to be oppressed.Many of the scenes in the video are based on real political&nbsp;events that are well known in Latin America, but not so much elsewhere - including when Puerto Rican independence fighter Lolita Lebrón shot&nbsp;live rounds into the air&nbsp;inside the US Capitol Building in 1954, in protest to&nbsp;violence inflicted the US government on Puerto Rico (including bombing);&nbsp;and (in the video's most horrifying scene) the assassination of Chilean folk singer Victor Jara,&nbsp;killed for singing songs against General Pinochet's US-backed military coup&nbsp;while imprisoned in Estadio Chile in 1973.&nbsp;Like This Is America, the video was produced by Jason Cole and Danielle Hinde at Doomsday Entertainment. And like Donald Glover and Hiro Murai's polemic about the reality of&nbsp;violence and fear in Black people's lives in the US, this video is also&nbsp;attracting serious debate and commentary, in a growing number of YouTube reaction videos, and other, <a href="https://www.latinorebels.com/2022/03/21/residenteamerica/" target="_blank">more scholarly articles</a>.Comparisons are inevitable, but&nbsp;Residente's This Is Not America differs from This Is America in being essentially more politically-based: the rapper's&nbsp;focus is upon the resilience of the oppressed, and their willingness to resist. A glimmer of hope amid the horror.Ultimately&nbsp;Ohrel's brilliant direction of a succession of gut-punchingly powerful scenes makes this one of the standout videos of the year so far&nbsp;- in fact, of the decade so far.[imgtoken data:1][imgtoken data:2][imgtoken data:3][imgtoken data:4]

Puerto Rico

Greg Ohrel

Lluis Martí

Arianna Tomasettig

Erick Douat

Jason Cole

Danielle Hinde

Corinna Martinez

Barbarella Pardo

Doomsday Entertainment

Mastodonte

Hip Hop

Residente ft Ibeyi 'This Is Not America' by Greg Ohrel

Residente - This is Not America (Official Video) ft. Ibeyi

Nadira Amrani directs a captivating promo for Bree Runway's Pressure, with a stylish concept that&nbsp;boasts big choreography moments, sensational styling and a glossy, high-fashion aesthetic - all tied together by Bree's commanding presence as a high-powered&nbsp;Girl Boss.&nbsp;The 16mm format adds a nostalgic, timeless feel to the visuals, whilst seamless whip-pan transitions and a tight edit keep the video moving at a breathtaking pace.[imgtoken data:1]“I’ve been a big fan of Bree for a while," says Amrani. "She’s one of the UK’s most exciting artists at the moment, so I knew this music video needed to be big, high fashion and iconic."The idea behind Pressure came from walking around east London and seeing corporate buildings empty during the pandemic. I loved the idea of taking over the corporate space. A big reference was Michael Jackson’s Bad -&nbsp;we wanted this to be a choreography heavy video.[imgtoken data:2]"Shooting on 16mm with Olan Collardy, we took a lot of references from fashion editorials and wanted to capture a high fashion vintage feel. Bree’s gravity-defying hair pull moment was also a reference to the smooth criminal lean but had sexy undertones."Working with the incredible stylist Anna Trevelyan we had custom-made latex from Atsuko Kudo which played with the whole idea of Bree being the boss.”

Nadira Amrani

Luca Chapman

SMUGGLER

Elizabeth Doonan

Sidney Arthur

Tom Wynborne

Olan Collardy

Michael Hannides

Esther Edusi

Krunal Saardrani

Coco Mell

Shanice Noel

Billie Mckenzie

Gary Coogan

The Quarry

The Mill

B.art.vfx

James Hackett

Kash Powell

Ranya El-rafaey

Anna Trevelyan

Sheena Adae-Amoakoh

Tomi Ajayi

Kodak

Bree Runway 'Pressure' by Nadira Amrani

Bree-Runway-'Pressure'-by-Nadira-Amrani

Ben Howard returns with the first release from his fourth album and a satirical take on the mores of the English landed classes in a widescreen comedy&nbsp;with bite directed by Cloé Bailly.For What A Day Bailly plants the viewer firmly in the English countryside, with a hunting party of shotgun-toting gentry. These increasingly drunken upper class twits are prospective Elmer Fudds, on the hunt for rabbits - which are being protected elsewhere in the field by Ben Howard himself.The fun really starts when one of the party begins to turn into one of the very creatures that he and his pals intend to fill with buckshot. Mysteriously sprouting a bunny tail, prominent teeth and floppy ears becomes increasingly difficult to hide from his boozed-up pals - leading to a shootout worthy of a&nbsp;decent Spaghetti Western.<blockquote>Ben wanted to create a social satire about the vacuity of British nobility hunting parties.</blockquote>“When Ben told me he wanted a dark comedy music vid for What A Day, I was just psyched," says Cloé Bailly.&nbsp;"It's my favourite genre to explore. He wanted to create a social satire about the vacuity of British nobility hunting parties. In his own words, it&nbsp;was a nonsense idea loosely based upon the Old English rhyme, ‘back to back they faced each other, drew their swords and shot each other’.[imgtoken data:1]"People loving to hunt just for the sake of killing, not out of necessity, might as well end up shooting each other and loving it too... But what if on top of this nature took revenge? What if the predator turned into the prey so in this case a hunter turned into a rabbit?!<blockquote>Cloé is a queen of dark comedy - I’m so grateful we got to work together on it.</blockquote>The video was actually shot in Bulgaria - in countryside&nbsp;that could pass for the rolling hills of the home counties.&nbsp;"Shooting in the Bulgarian mountains was intense but Ben, the crew and I were like kids," comments&nbsp;Bailly. "It's exhilarating to play with human emotions in a <a href="https://en.wiktionary.org/wiki/huis_clos" target="_blank">huis-clos</a>, to imagine what people are truly capable of. And it’s always so good to see a whole crew getting on board with such a nonsense concept based on animal hysteria and group homicide. And of course, it goes without saying that having a dozen adorable bunnies around makes any shoot sweeter...”Ben Howard has added that&nbsp;“Cloé somehow transformed a basic countryside shoot ‘em up into an amazing tale of delightful retribution. Cloé is a queen of dark comedy and I’m so grateful that as friends we got to work together on it. The eclectic Bulgarian cast and crew somehow managed to pull this off in strange times, made all the more entertaining in a completely foreign language.”

Cloé Bailly

Stephanie Paeplow

Caviar

Daniella Manca

B2Y Productions

Ivan Ivanov

Nico Poulsson

Konstantin Velichkov

Alexander Trenev

Kris Lekov

Sergei Yordanov

Flaura Atkinson

Homespun

Angela Hart

Leianna Campbell

Micha Barban-Dangerfield

Laura Clayton

Island Records

Singer-songwriter

Ben Howard 'What A Day' by Cloé Bailly

Ben Howard - What A Day (Official Video)

Ben Lankester returns to music videos with an intense and riveting study of a fiercely committed boxer for Big Ideas.The band is the new project by&nbsp;Nathan Nicholson and Adam Harrison - of The Boxer Rebellion -&nbsp;and Lankester himself, on board as creative director and responsible for the visual identity of the project. And the video for the debut release The American Dream is a powerful statement of intent, featuring a charismatic performance by the boxer and actor Tom Benett.With superb cinematography by Carl Burke, Lankester focusses upon&nbsp;the boxer's punishing training regime, his manic drive to be the champion, and the devastating&nbsp;impact it has upon his mental wellbeing.&nbsp;The story is told more as a psychodrama, which puts character and metaphor ahead of typical narrative; and Lankester and Burke draw upon the rich heritage of boxing in film to show a man brought low by his commitment to the American Dream.&nbsp;The end result is a video that punches well above it's weight.[imgtoken data:1]&nbsp;

Ben Lankester

Jamie Whymark

The Progress Film Company

Heeva Hamed

Jonathan Sidwell

Carl Burke

Asia Rose Kilgallon

Paul Molloy

Charlie Hippisley

Margherita Fabbro

Edwin Elkington

Tom Benett

Absentee Recordings

Big Ideas 'The American Dream' by Ben Lankester

Big-Ideas-'The-American-Dream'-by-Ben-Lankester

Louis Bhose directs a meditation on memory and nostalgia for Arlo Parks.&nbsp;Stripped-back yet effortlessly mesmerising,&nbsp;Parks performs the track as she journeys through an&nbsp;ever-evolving world, where disconnected hands spruce up the art direction and rearrange&nbsp;various props and textures in the environment.&nbsp;Snapshots of memories and emotions inspire the various scenes, which effortlessly transition from one to another through DoP&nbsp;Murren Tullett's considered composition and camera movement.&nbsp;A thoughtful slice-of-life with bold and honest themes, Bhose has created a world that perfectly complements the track, and Parks' enigmatic performance style.&nbsp;

Harriet Towler

Hayley Williams

Gabriel O’donohue

Murren Tullett

Lucy Cooper

Billy Tempest-radford

Emilie Louizides

JP Blunt

Harry Davidson

Mike Harounoff

Transgressive

Indie pop

Arlo Parks 'Green Eyes' by Louis Bhose

Arlo-Parks-'Green-Eyes'-by-Louis-Bhose

Harvey Pearson addresses a tough subject in a hugely affecting way&nbsp;for young indie-soul&nbsp;singer Puma Blue.Jacob Allen (aka Puma Blue) wrote Velvet Leaves a few years after his sister attempted suicide - when he was finally able to process&nbsp;this traumatic and tragic event. Pearson's video for the song explores the relationship between the singer and his sibling - their friendship and the impact of her mental health issues upon him - in an impressionistic fashion, with reality slipping into a dreamworld and then veering towards somewhere nightmarish.With Mia Gill playing the sibling foil to Allen's sensitive performance, Pearson uses a number of effective, lo-fi&nbsp;visual devices to express emotion and instability: the film speeding up to a blur, the vision of the girl becoming indistinct; the siblings frozen in a fiercely white spotlight, as if in grave danger.&nbsp;But perhaps most effective of all is a more realistic snapshot, after Allen witnesses his distressed sister storming out of the house.&nbsp; &nbsp; &nbsp; &nbsp;"This was a really special project and the first job out of lockdown," says Pearson. "Jacob (Puma Blue) came to me with this beautiful track and the touching story it told, one of family and getting through the hard times - balancing on the line of life and death. The video is a small tribute to Jacob’s sister, exploring memories and an abstract journey through mental health."&nbsp; &nbsp;

Matthieu Toullet

Colourist

Videos featuring Matthieu Toullet

2023 (2)

2022 (4)

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2020 (4)

2019 (9)

2018 (3)

2017 (2)

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2015 (4)

2014 (1)

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