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Melanie C 'Dear Life' by David East

Cat Velez - 30th Nov 2016

Melanie C has released her latest track Dear Life, now paired with these lovely, melancholic visuals directed by David East.

It sees an impassioned performance by the former Spice Girl, lit by home movie projections set against a sequence where a couple explore the city together, uncertain about the future of their love.

The girl, a bit guarded occasionally but otherwise joyful, perfectly channels the emotional whirlwind when love created an anxiety of being emotionally dependent and exposed to heartbreak. 

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Cat Velez - 30th Nov 2016

Tags

  • Narrative
  • Performance
  • Projection
  • Pop

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Credits

Production/Creative

Director
David East
Producer
Ailsa Vanessa Tapping
Production Company
FAMILIA
1st AD
Femi Anderson

Camera

Director of Photography
Aaron Rogers
Focus Puller
Philip Heron
Focus Puller
Richard Simkins
2nd AC
Joe Salkey

Lighting/Grip

Gaffer
Toby Leary

Editorial

Editor
Dominic Seymour

Grading

Colourist
Joseph Bicknell

VFX

Post production company

Agent

Director's Representation

Commission

Commissioner
Joe Marshall
Label
Red Girl Records

Misc

Runner
Liam Hooper

Other credits

Cast

Lilly Richardson, Greg White

Cat Velez - 30th Nov 2016

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