Welcome to the new version of Promonews. Your feedback will help us to improve it.

Cat Velez - 30th Nov 2016

Melanie C has released her latest track Dear Life, now paired with these lovely, melancholic visuals directed by David East.

It sees an impassioned performance by the former Spice Girl, lit by home movie projections set against a sequence where a couple explore the city together, uncertain about the future of their love.

The girl, a bit guarded occasionally but otherwise joyful, perfectly channels the emotional whirlwind when love created an anxiety of being emotionally dependent and exposed to heartbreak. 

Credits

DirectorDavid East
ProducerAilsa Vanessa Tapping
Production CompanyFAMILIA
1st ADFemi Anderson
Director of PhotographyAaron Rogers
Focus PullerPhilip Heron
Focus PullerRichard Simkins
2nd ACJoe Salkey
GafferToby Leary
RunnerLiam Hooper
EditorDominic Seymour
ColouristJoseph Bicknell
Post production companyCHEAT
CommissionerJoe Marshall
Director's RepresentationMarisa @ Marisa Garner Associates
LabelRed Girl Records
Other creditsCast: Lilly Richardson, Greg White

Cat Velez - 30th Nov 2016

Related Content

video

Melanie C 'Anymore' by David East

Melanie C, back after five years away, has a slick new dance-centric video courtesy of David East. Shot in both London and Cape Town, the video features an evolved version of Melanie (certainly one …

Luke Bather - 13th Sept 2016

video

The Japanese House 'Lilo' by David East

David East captures the intimacies and fragmented memories of Amber Bain (aka The Japanese House)'s previous relationship in his video for Lilo. The video features her real life …

Promo News - 15 days ago

video

Tom Chaplin 'Hardened Heart' by David East

Tom Chaplin - lead singer of Keane - has released his first single from upcoming debut solo album The Wave, paired with this poignant, scenic video directed by David …

Cat Velez - 18th Aug 2016

Latest News

news

UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 7 days ago

news

UK Music Video Awards 2018: all the winners!

CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …

Promo News - 22 days ago

,