BETA Welcome to the new version of Promonews. Your feedback will help us to improve it.

Cat Velez - 14th Mar 2016

British rapper Roots Manuva is on the loose in this comic video for Crying, directed by Helmi.

Groceries spill on the ground, crowds disperse in sheer terror, strollers are left to roll down stairways, and grown men and women cry in their hiding spots as Manuva walks past. And despite all the spine-chilling disruption, all the rapper wanted was to pick up some morning cereal at his local supermarket. And even more absurd is the ending when his fearsomeness gets out of his control and takes a supernatural life of its own...

Credits

DirectorHelmi
Production CompanyDivision
Production CompanyPrettybird
Executive ProducerJules de Chateleux
Executive ProducerJuliette Larthe
ProducerRoman Herrera
Line ProducerNatalia Guarin
Production AssistantLaura Thomas-Smith
Location ManagerTom Bott
1st ADRory Shaw
2nd ADJack Driver
Director of PhotographySimon Chaudoir
SteadicamRick Woollard
Focus PullerCharlie England
Focus PullerAhmet Husseyin
Clapper LoaderLami Okrekson
Camera TraineeBalan Evans
DITLuke McCarthy
DITPhoebe Fraser
GripDave Bradshaw
GafferFreddie Bonfanti
ElectricianLuke Pochetty
ElectricianRicky McCullagh
StylistNil Tomakan
Hair & Make-upDanie Farrington
Art DirectionLucie Red
Other creditsStyling Assistants: Jack West, Lily Ann Galt McLoughlin Hair & Make-up Assistant: Monique Lake Art Dept Assistant: Esther Theaker Talent Coordinators: Nima Shahmalekpur, Marta Cuevas Runner: Daniel Fletcher Runner: Ella Knight

Cat Velez - 14th Mar 2016

Related Content

video

Tiga 'Bugatti' by Helmi

The minimalist electronica and deadpan wit of Tiga's Bugatti has inspired a brilliant video by Helmi - driven by the rhythms of the track, witty, sexy, and the complete opposite …

Elena Argiros - 30th Oct 2014

video

Bagarre 'Béton Armé' by Helmi

Bagarre's Béton Armé addresses the terrorist attacks on France in the past two years. Helmi's video for the track, a colourful lo-fi spoof of fashion and perfume ads, is a celebration …

David Knight - 11 months ago

video

Ichon 'Fils de Pute' by Helmi

Let's not mince words here: Helmi has made an incredibly brutal video and mission statement for French rapper Ichon.Fils de Pute – which translates as "Son of a bitch" …

Luke Bather - 23rd June 2016

video

Etienne De Crecy 'You' by Helmi

Electric house pioneer Etienne De Crecy made his directorial debut for his last video Hashtag My Ass, but for the next video from his current LP Super Discount 3, EDC entrusted the …

Cat Velez - 31st Mar 2015

Latest News

news

Greg Barnes signs to Black Dog Films

Greg Barnes, who has directed videos for Kamaal Williams, Haus, Benny Mails and Nathaniel Ratecliff and the Night Sweats, has signed to Black Dog Films in London.With a passion for finding stories …

Promo News - 10 days ago

,