Travie McCoy feat. Sia 'Golden' by Leblanc + Cudmore
Cat Velez - 17th June 2015
After a prolific run of videos for everyone from Alt-J and Belle & Sebastian to Metz and Spoon, Michael Leblanc and Scott Cudmore have now stepped boldly away from their roots in indie rock, turning their attention to Gym Class Heroes' singer/rapper Travie McCoy's track Golden - featuring the soaring vocals of Sia.
But despite this change of musical direction this retains defining characteristics of a Leblanc + Cudmore video, with its flowing camerawork and its taste for mild surrealism. Shot in the desert outside LA, the Godard-infuenced video sees McCoy stuck in a traffic jam in the desert, and finding that everyone is making the most of it, apart from him - and then going round all over again...
LEBLANC + CUDMORE:
"The general idea was inspired by Godard’s film Weekend which features a very famous tracking shot of a traffic jam in the French countryside... Obviously this is a pop video so it goes in a much different direction, but that was the genesis - being stuck in a never-ending traffic jam. And then the loop idea is an extension of that feeling.
"We hadn’t really made a pop/hip hop video before, so this was pretty new to us actually, but the approach was the same: just to try to do something unique and that didn’t feel like a traditional video."
Cat Velez - 17th June 2015
Credits
Featured here in the credits?
Production/Creative
- Director
- Leblanc + Cudmore
- Producer
- Brian Welsh
- Production Company
- GC
- Executive Producer
- Brian Welsh
- Executive Producer
- Jonathan Lia
- Executive Producer
- Lock It In
- Production Supervisor
- Lauren Simpson
Camera
- Director of Photography
- Michael Leblanc
- Steadicam
- Ari Robbins
Lighting/Grip
- Key Grip
- Julien Janigo
Editorial
- Editor
- Michael Leblanc
VFX
- VFX
- Jake Owens
Agent
- Director's Representation
- Lock It In
Cat Velez - 17th June 2015