Cat Velez - 17th June 2015

After a prolific run of videos for everyone from Alt-J and Belle & Sebastian to Metz and Spoon, Michael Leblanc and Scott Cudmore have now stepped boldly away from their roots in indie rock, turning their attention to Gym Class Heroes' singer/rapper Travie McCoy's track Golden - featuring the soaring vocals of Sia.

But despite this change of musical direction this retains defining characteristics of a Leblanc + Cudmore video, with its flowing camerawork and its taste for mild surrealism. Shot in the desert outside LA, the Godard-infuenced video sees McCoy stuck in a traffic jam in the desert, and finding that everyone is making the most of it, apart from him - and then going round all over again...

LEBLANC + CUDMORE:

"The general idea was inspired by Godard’s film Weekend which features a very famous tracking shot of a traffic jam in the French countryside... Obviously this is a pop video so it goes in a much different direction, but that was the genesis - being stuck in a never-ending traffic jam. And then the loop idea is an extension of that feeling.

"We hadn’t really made a pop/hip hop video before, so this was pretty new to us actually, but the approach was the same: just to try to do something unique and that didn’t feel like a traditional video."

Credits

DirectorLeblanc + Cudmore
Production CompanyGood Company
ProducerBrian Welsh
Executive ProducerBrian Welsh
Executive ProducerJonathan Lia
Executive ProducerLock It In
Director of PhotographyMichael Leblanc
SteadicamAri Robbins
Production designerMaxwell Orgell
Key GripJulien Janigo
Production SupervisorLauren Simpson
EditorMichael Leblanc
VFXJake Owens
Director's RepresentationLock It In

Cat Velez - 17th June 2015

Related Content

video

Spoon 'Inside Out' by LeBlanc + Cudmore

Michael LeBlanc and Scott Cudmore's video for Spoon's Inside Out, the lead-off track from the critically-acclaimed They Want My Soul, is a delicious stream of unconsciousness, …

David Knight - 19th May 2015

video

METZ 'The Swimmer' by LeBlanc + Cudmore

Michael LeBlanc and Scott Cudmore continue on their fine run of music video work with this compellingly lurid affair for METZ's The Swimmer – a bleak, very dark comedy, with an …

Cat Velez - 7th May 2015

feature

The Questionnaire: Leblanc + Cudmore

Toronto-based filmmaking team Scott Cudmore (above, left) and Michael Leblanc formed their production company Leblanc + Cudmore in 2008, and have carved out a …

Promo News - 23rd July 2015

Latest News