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Labrinth 'Let It Be' by Us

David Knight - 29th Aug 2014

New material from Labrinth has been a while in coming, and the video for his new album's first single Let It Be, directed by Us (that's Luke Taylor and Christopher Barrett), breaks down the making of that album in a very original way. 

Using their experience of motion control – acquired from making commericals like their Icons ad for the Sunday Times - Luke and Chris have dramatised the key milestones in the creative process - taking it back from the recording, through the writing, rehearsing, and label meetings, and back to the recording - and captured them all in one fluid motion, in a single space. It's a real statement by Labrinth - and typically for Us, it's a brilliant technical achievement.

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David Knight - 29th Aug 2014

Tags

  • Motion control
  • Performance
  • Promos
  • VFX
  • Pop, Urban

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Credits

Production/Creative

Director
Us
Producer
Liz Kessler
Production Company
1st AD
James Dyer

Camera

Director of Photography
Ben Magahy

Art

Art Director
Sam Waters

Wardrobe

Stylist (Artist)
Ayishat Akanbi
Stylist
Emma Savill

Casting

Casting director
Hammond & Cox

Editorial

Editor
Editing company
The Assembly Rooms

Grading

Colourist
Aubrey Woodiwiss
Colour grade company

VFX

Post production company

Commission

Commissioner
Daniel Millar
Label
Sony Music

Misc

Artist management
Marc Williams

David Knight - 29th Aug 2014

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