Jimmy Brown - 5th Mar 2014

Australian rapper Iggy Azalea teams up with Director X for the promo to new single Fancy, paying extensive homage to 90s film Clueless

Playing the Beverley Hills socialite Cher Horowitz, Iggy camps it up with co-star Charli XCX - as they go around a Los Angeles school dispensing their wisdom and sense of style...

It's thoroughly entertaining - with awesome styling work by Alejandra Hernandez, who had to deal with far more than Iggy and Charli's wardrobes, as producer Luti Fagbenle explains. "We had the help of over 200 Iggy fans/ extras, of which 100 were individually styled by Alejandra and her team. The rest dressed themselves right on brief. The styling throughout and the detail was crazy.

"The shoot was epicly fun. We shut down a major LA freeway for the driving stunts and it really paid off. God bless the CA film commission for letting us do this. We also did perhaps the quickest and most fun location move ever as Director X literally partied the extras and huge crew from one side of the school to the other to catch the final moments of daylight just in time."

PRO Credits


DirectorDirector X
Production CompanyLuti Media
Production CompanyDNA
ProducerJohn Lathan
Executive ProducerLuti Fagbenle
Creative DirectorDapo Fagbenle
Creative DirectorIggy Azalea
Director of PhotographySing Howe Yam
EditorJohn Holloway
Editing companyPortobello Post
Beauty PostSam Neal
Post production companyPortobello Post
ColouristBeau Lyon
Make-upPriscilla Ono
HairSamuel Knight
1st ADEdrard Salomon
Director's RepresentationLuti Fagbenle
StylistAlejandra Hernandez

Jimmy Brown - 5th Mar 2014

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