Director

Director X

Director X turns rap superstars Drake and Future into co-workers of more humble persuasions in the video for Life Is Good.Hanging from the back of a garbage disposal truck, the two artists look unrecognisable. Totally understated, blending into their environment seamlessly,&nbsp;this&nbsp;isn't your average hip-hop video.&nbsp;Cycling through comedic vignettes of different occupations and workplaces, the pair work as (barely disguised) Apple Store&nbsp;Geniuses, IT workers, fastfood chefs - and and even jump onto the other side of camera as 1st AD and DP.&nbsp;It's a tongue-in-cheek style video with plenty of meta references and&nbsp;Director X stamps his style and quality on it firmly, executing a fresh and exciting concept in the genre. Finally he makes a telling cameo himself in which his directing monicker appears as a credit, and then crossed out, replaced by his real name: Julien Christian Lutz.Drake and Future shine in their respective roles, showing a talent for comedic timing and buddy movie-levels of on-screen chemistry.&nbsp;

United States

Hary Glazer

Taj Critchlow

Luti Media

Hip Hop

Future ft. Drake 'Life Is Good' by Director X

Future - Life Is Good (Official Music Video) ft. Drake

Rosalía&nbsp;goes jet-set in her blingiest outing to date, in Director X&#39;s video for Con Altura.

Fuliane Petikyan

Popp Rok

Dean Rosen

Raj Ramnauth

Rosalía, J Balvin ft. El Guincho 'Con Altura' by Director X 

ROSALÍA, J Balvin - Con Altura (Official Video) ft. El Guincho

Drake launches his own outreach program, giving away nearly a $1 million to good causes, in his heartwarming video for God&#39;s Plan.

Karena Evans

Drake 'God's Plan' by Karena Evans

Drake - God’s Plan

Director X blasts Zayn into a new dimension, courtesy of some awesome cyclone laser lights, in his video for Like I Would.The laser lights were a concept first presented in a Zayn live performance, which X (who recently won a special award at the Prism Prize awards, for Canadian music videos)&nbsp;has taken to another level.&nbsp;

United Kingdom

Luti Fagbenle

Fuliane Petikan

Jesse Hays

Thomas Kloss

Brandon Mendez

Wes Digan

Antoine Troupe

Jason Rembert

Zayn 'Like I Would' (Director's Cut) by Director X

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Pop girl-group Little Mix have a spontaneous&nbsp;slumberparty in their new video for Hair,&nbsp;a testament to the power of a girls night in&nbsp;getting over sleazy, non-commital guys.The sleazy guy in this tale&nbsp;is played by Sean Paul,&nbsp;who posts a picture of himself with another girl on social media - to&nbsp;Leigh-Anne&#39;s surprise. But the girls of Little Mix&nbsp;have each others&#39; back, and&nbsp;Jade, Perrie and Jessie come over for support,&nbsp;distracting her from him by&nbsp;prancing around the house,&nbsp;singing into hairbrushes, and dressing up in loads of different outfits.&nbsp;There&#39;s nothing&nbsp;a couple of cocktails and a great night with your girls&nbsp;can&#39;t fix.

Stefano Moses

Melissa Massey

Stefan Yap

Ben Curran

Lloyd Cook

Zoe Koperski

Undercranked

Little Mix ft. Sean Paul 'Hair' by Director X

Little Mix - Hair (Official Video) ft. Sean Paul

Rather than make one video for their collaboration on Work, Rihanna and Drake have made two, and put them back-to-back in the&nbsp;same page. Two for the price of one for the fans, and on various levels, it&nbsp;just works.The first is the bigger production, a dance party in the Jamaican restaurant The Real Jerk, and with Drake&#39;s involvement and the long reach of Hotline Bling all over the track, it&#39;s perfect territory for Director X&nbsp;to deliver a video with a slick, sexy yet&nbsp;mellow vibe. Nicely done, so it doesn&#39;t seem like work at all.&nbsp;

Hound Content

Creative Soul

Missy Galanida

Isaac Rice

Harv Glazer

Daniel Bouquet

Laura Mcmillan

Tim Erem

Rihanna ft Drake 'Work' by Director X & Tim Erem

Rihanna - Work (Explicit) ft. Drake

The Director X-helmed video for Drake&rsquo;s Hotline Bling,&nbsp;sees the rapper inhabit some&nbsp;sleek, futuristic rooms&nbsp;in which monochromatic colours bounce of the walls and curvaceous ladies&nbsp;show off their shapely&nbsp;silhouettes.&nbsp;However these elements simply provide an&nbsp;atmospheric backdrop&nbsp;to an ample showcase of&nbsp;Drake&#39;s &#39;internet breaking&#39;&nbsp;dance moves, such as the telephone hands,&nbsp;side-to-side head bobbing and some unexpectedly Latin grooves...&nbsp;

Evan Landry

Adam Marsden

Adam Palmer

Jeremy MacFarlane

Tanisha Scott

Hip-Hop

Drake 'Hotline Bling' by Director X

Little Mix return on the scene with Director X paying a&nbsp;nostalgic homage to&nbsp;Charmed&nbsp;and&nbsp;Sabrina The Teenage Witch&nbsp;in their new music video for Black Magic.Set in the prototypical &#39;90s&nbsp;American&nbsp;high school,&nbsp;the girls clumsily enter the campus and feast their eyes on a very good-looking guy&nbsp;&ndash; who already has a hot girlfriend. But when they stumble across an enchanted&nbsp;book that grants them magical powers, that hot girlfriend doesn&#39;t stand an earthly...&nbsp;With an upbeat pop feel and fun&nbsp;approach to magic, the song may well take you back to a place where you may well have the urge to jump on your bed and break out into your favorite&nbsp;show-tune.&nbsp;

Paul Bock

Ryan Barnes

Stan Morse

Morgan Susser

Jose De Los Angeles

Jairo Brito

Russell Griffith

JC Molina

Holly Ounstead

Azza Carlo

Life Garland

Ros Disisto

Sabour Amirazodi

Mike O'Keefe

Marisa Garner Associates

Little Mix 'Black Magic' by Director X

Little-Mix-'Black-Magic'-by-Director-X

Closely following the release of his highly anticipated and acclaimed album&nbsp;To Pimp A Butterfly,&nbsp;Kendrick Lamar&#39;s video for the funky, confrontational King Kunta&nbsp;keeps it local - presenting his home turf of Compton and its denizens in an ultra-fresh way.Director X&#39;s video celebrates Kendrick&#39;s roots - and makes it cinematic despite (or possibly because of) its unusual square format. Very cool.

John Lathan

Missy Galandia

Ev Salomon

Isaac Bauman

Matt Taylor

Paul Monroe

Rasheeda Ameera

DAPS

Austin Barbera

Ethan Cole

Juan Mabson

Kendrick Lamar 'King Kunta' by Director X

After their triumphant tribute to Clueless with <a href="http://www.promonews.tv/videos/2014/03/05/iggy-azalea-ft-charli-fancy-director-x" target="_blank">Fancy</a>,&nbsp;Iggy Azalea and Julien Lutz aka Director X team up again for Black Widow - featuring Rita Ora - and a sumptuously-mounted&nbsp;homage to Kill Bill...In fact, it&#39;s a comprehensive&nbsp;nod to all things Tarantino, with Reservoir Dogs&#39;&nbsp;Michael Madsen featuring as Rita&#39;s sleazy boyfriend in the diner scene that starts proceedings. Plus cameos from TI and Goodfellas&#39; Paul Sorvino, as Iggy the waitress&#39;s ninja fantasy takes flight.As with Fancy, the styling and art direction are spot-on, and key to another success. But Iggy and Rita were always going to look good in those catsuits...

Rob Witt

Jakub Durkoth

David Courtemarche

Victor Jackson

Adam 'Zuk' Zuckerman

Portobello Post

Bonch

Darby Walker

Sabour Amirazodi, Jason Snooks, Jemmel Matheson, Eugene Riecansky, Max Knaapen, Alex Cassels, Dave Levine

Dave Hussey

Company 3

Alejandra Hernandez

Lee Davis

Geo Corvera

Nicolas Martin

Hip Hop, Pop

Iggy Azalea ft Rita Ora 'Black Widow' by Director X

Iggy Azalea - Black Widow ft. Rita Ora

Shot in Brazil - and featuring some impressive shots of Rio De Janeiro - Director X hires a bevvy of beauties who bump and grind for T.I.&#39;s approval - and are certainly &#39;no mediocre&#39; - in&nbsp;his colourful promo for T.I.&#39;s single, complete with a confident,&nbsp;strutting&nbsp;performance from guest vocalist Iggy Azalea...

Jackson Hunt

T.I. ft Iggy Azalea 'No Mediocre' by Director X

T.I. - No Mediocre (Explicit) ft. Iggy Azalea

Following his Clueless homage for <a href="http://www.promonews.tv/videos/2014/03/05/iggy-azalea-ft-charli-fancy-director-x" target="_blank">Iggy Azalea</a>,&nbsp;Director X delivers his second promo this week with this very &#39;up&#39; and&nbsp;cheerful romp for DJ Cassidy&#39;s Calling All Hearts.In a joint production between DNA in Los Angeles and Luti Media in London, the promo was shot on a minimalist and very pink set, featuring&nbsp;appearances from Robin Thicke and Jessie J - who totally get into the spirit of things...

Adam Smith

Rupert Savage

Paul Mackay

Loan Nguyen

Bex C-A

Will Jasper

Miles Roberts

Columbia

Saul Levitz

DJ Cassidy ft Robin Thicke & Jessie J 'Calling All Hearts' by Director X

DJ Cassidy - Calling All Hearts ft. Robin Thicke and Jessie J (short version)

Australian rapper Iggy Azalea teams up with Director X for the promo to new single Fancy, paying extensive homage to&nbsp;90s film Clueless.&nbsp;Playing the Beverley Hills socialite Cher Horowitz, Iggy camps&nbsp;it up with co-star Charli XCX - as they go around a Los Angeles school dispensing their wisdom and sense of&nbsp;style...It&#39;s thoroughly entertaining - with awesome styling work&nbsp;by&nbsp;Alejandra&nbsp;Hernandez, who had to deal with&nbsp;far more than Iggy and Charli&#39;s&nbsp;wardrobes, as producer Luti Fagbenle explains. &quot;We had the help of over 200 Iggy fans/ extras, of which 100 were individually styled by Alejandra and her team. The rest dressed themselves right on brief. The styling throughout and the detail was crazy.&quot;The shoot was epicly fun.&nbsp;We shut down a major LA freeway for the driving stunts and it really paid off. God bless the CA film commission for letting us do this.&nbsp;We also did perhaps the quickest and most fun location move ever as Director X <a href="https://www.youtube.com/watch?v=2lMVjLKbMis" target="_blank">literally partied the extras and huge crew from one side of the school to the other to catch the final moments of daylight just in time</a>.&quot;

Dapo Fagbenle

Iggy Azalea

Sing Howe Yam

John Holloway

Sam Neal

Beau Lyon

Priscilla Ono

Samuel Knight

Edrard Salomon

Iggy Azalea ft Charli XCX 'Fancy' by Director X

Iggy Azalea - Fancy ft. Charli XCX

Director X takes Little Mix on an emotional journey in his moving promo for their single Little Me.The video, with a concept by Greg Francis, sees the band take a more adult approach as they perform in a broken environment with some gripping emotional moments as ordinary people strive for a better life...

Greg Francis

Aaron Reid

Anna Mould

Collette King

Smoke & Mirrors

Sony Music

Lisa Foo

Little Mix 'Little Me' by Director X

Little Mix - Little Me

Director X and Drake went to Memphis, Tennessee to make this tongue-in-cheek&nbsp;10 minute short film to accompany the US rapper&#39;s new single Worst Behaviour.Memphis is where Drake spent his summers growing up, and the film features an appearance by Drake&#39;s father -&nbsp;Dennis Graham - strutting his stuff in a garish white suit whilst lip-syncing the lyric, with additional appearances by Juicy J and Project Pat in the comedic interlude. And numerous other guys, because Drake likes a large entourage.

Drake 'Worst Behaviour' by Director X

Drake ~ Worst Behavior

Julien Lutz aka Director X sets a flirtatious party scene for the stunning&nbsp;Ciara - intercut with performance and shots of her tremendously leggy silhouette. And the message, for rapper (and real-life lover) Future, is &quot;my body, your party&quot;...&nbsp;&nbsp;

Clark Jackson

Joshua Reis

Inga Veronique

Sam Lecca

Epic Records

R&B/Soul

Ciara 'Body Party' by Director X

Ciara - Body Party

http://www.youtube.com/watchv=WQ70Ycvwe7k

Ayo Davis

Javier Alejandro

Ciaran Maggin

Samantha Neal

Wayne Gordon

Michael Scanlon

Yan Murawski

Serhan Cetin, Neil Hawkins, Richard Mills

Charlie Whiteway

woutsider

Paul Akinrinrola

Tamara Brooks &amp; Bob Brimson

Angel 'The World' by Director X

Angel-'The-World'-by-Director-X

Jeremy Sullivan

Don Davis

Jesse Sternbaum

Kemal Harris

Justin Bieber 'Boyfriend' by Director X

Wizard-Sleeve’s-Get-Down-Tonight-by-Thomas-Goldser

Justin-Bieber-'Boyfriend'-by-Director-X

It begins with the boys on top of the roof performing in hues of blue, progressing to a party where all the boys pair up with respective love interests - but then there's a twist...
"Great working with the guys again, and this time we caused some ruckus in LA," says X. "Very happy to see their star rising..." 

http://www.youtube.com/watchv=RFS5N_yAGTo

Joe Labisi

Michelle Larkin

Alex Delgado

The Wanted 'Chasing The Sun' by Director X

The-Wanted-'Chasing-The-Sun'-by-Director-X

X provides a feel-good video which begins with a young Drake at his actual Bar Mitzvah dancing without a care in the world. The video progresses to present day with Drake and his friends at the ceremony, then on to the party with Drake being hoisted into the the air by the Bar Mitzvah attendees...

Drake ft Lil Wayne 'HYFR' by Director X

Drake-ft-Lil-Wayne-'HYFR'-by-Director-X

Director X

Director

Videos featuring Director X

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