Rob Ulitski - 17th Jan 2020

Director X turns rap superstars Drake and Future into co-workers of more humble persuasions in the video for Life Is Good.

Hanging from the back of a garbage disposal truck, the two artists look unrecognisable. Totally understated, blending into their environment seamlessly, this isn't your average hip-hop video. 

Cycling through comedic vignettes of different occupations and workplaces, the pair work as (barely disguised) Apple Store Geniuses, IT workers, fastfood chefs - and and even jump onto the other side of camera as 1st AD and DP. 

It's a tongue-in-cheek style video with plenty of meta references and Director X stamps his style and quality on it firmly, executing a fresh and exciting concept in the genre. Finally he makes a telling cameo himself in which his directing monicker appears as a credit, and then crossed out, replaced by his real name: Julien Christian Lutz.

Drake and Future shine in their respective roles, showing a talent for comedic timing and buddy movie-levels of on-screen chemistry. 

PRO Credits


DirectorDirector X
ProducerHary Glazer
Executive ProducerTaj Critchlow

Rob Ulitski - 17th Jan 2020

Related Content


Kendrick Lamar 'King Kunta' by Director X

Closely following the release of his highly anticipated and acclaimed album To Pimp A Butterfly, Kendrick Lamar's video for the funky, confrontational King Kunta keeps it local - …

Cat Velez - 10th Apr 2015


Little Mix 'Black Magic' by Director X

Little Mix return on the scene with Director X paying a nostalgic homage to Charmed and Sabrina The Teenage Witch in their new music video for Black Magic.

Cat Velez - 2nd June 2015


Drake 'Hotline Bling' by Director X

The Director X-helmed video for Drake’s Hotline Bling, sees the rapper inhabit some sleek, futuristic rooms in which monochromatic colours bounce of the walls and curvaceous …

Cat Velez - 22nd Oct 2015

Latest News