Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Future ft. Drake 'Life Is Good' by Director X

Rob Ulitski - 17th Jan 2020

Director X turns rap superstars Drake and Future into co-workers of more humble persuasions in the video for Life Is Good.

Hanging from the back of a garbage disposal truck, the two artists look unrecognisable. Totally understated, blending into their environment seamlessly, this isn't your average hip-hop video. 

Cycling through comedic vignettes of different occupations and workplaces, the pair work as (barely disguised) Apple Store Geniuses, IT workers, fastfood chefs - and and even jump onto the other side of camera as 1st AD and DP. 

It's a tongue-in-cheek style video with plenty of meta references and Director X stamps his style and quality on it firmly, executing a fresh and exciting concept in the genre. Finally he makes a telling cameo himself in which his directing monicker appears as a credit, and then crossed out, replaced by his real name: Julien Christian Lutz.

Drake and Future shine in their respective roles, showing a talent for comedic timing and buddy movie-levels of on-screen chemistry. 

Featured sponsors

Rob Ulitski - 17th Jan 2020

Tags

  • Pick of the Day
  • Performance
  • Hip Hop

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Director X
Producer
Hary Glazer
Executive Producer
Taj Critchlow

Agent

Director's Rep (UK)

Rob Ulitski - 17th Jan 2020

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video