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Simone Beyene

Charlie Sarsfield mixes things up with&nbsp;Mabel, with this moody and atmospheric but also fun and dynamic promo for her latest release 'LOL'. Mabel is shown hanging out with her friends, 'laughing out loud' at the deperation of an ex-boyfriend,&nbsp;living life without pressure or the expectation of others.&nbsp;Across several distinctive vignettes, we see an abstract expression of these themes, with plenty of fun choreography and stylish outfits.[imgtoken data:1]This is Charlie Sarsfield and Mabel's second collaboration - following the video a few months ago for <a href="https://www.promonews.tv/videos/2022/05/24/mabel-24kgoldn-overthinking-charlie-sarsfield-filfury/76545" target="_blank">Overthinking</a> - and they worked closely together to develop a distinct look.“Working with Mabel is always a dream," says Sarsfield. "We really wanted to push the aesthetic forward this time around, playing with various angles with the intent of creating a surreal, dreamlike world incorporating choreography and multiple builds.”

United Kingdom

Charlie Sarsfield

Xiaoxuan Zhu

Untold Studios

Courtney J Bennett

Mike Heath

Jack Green

Orlando O'Mahoney Morris

Joshua Dadson

Joe Munro

Amber Rimmel

Tom Herring

Megan Lee

Electric Theatre Collective

Mabel 'LOL' by Charlie Sarsfield

Mabel--'Lol-'-by-Charlie-Sarsfield

Charlie Sarsfield and FILFURY join forces to deliver this&nbsp;outstanding promo for Mabel and 24kGoldn.&nbsp;Shot across London and LA, the video for Overthinking captures Mabel at a houseparty&nbsp;struggling to connect with the atmosphere, her mind elsewhere and focused on internal struggles. Meanwhile, 24k is shown on the streets of LA at sundown in a vintage BMW, shot against the iconic skyline.&nbsp;"Overthinking is an ambitious project, one that I was super excited about," says Charlie Sarsfield. "When pitching on the video I really wanted to push Mabel out of her comfort zone, leaning into the meaning of the song which is about wild nights out, but the anxiety and vulnerability which can come with that. This meant that Mabel had to act and perform in a way we haven’t really seen her do.<blockquote>I really wanted to push Mabel out of her comfort zone.</blockquote>"We knew we wanted this performance to exist in a colourful world, surreal at points, taking inspiration from Euphoria and Skins - but also Mabel’s own personal experiences. Although the track expresses the more vulnerable side of Mabel, she really came out of her shell and killed the performance and made the whole shoot extremely enjoyable.[imgtoken data:1]"As soon as Mabel and I started talking, we clicked. Being able to talk to artists about visual ideas really helps to add more layers to the whole project."The addition of FILFURY's impressive talents helped provide even more scope to the concept, and follows a fruitful collaboration on <a href="https://www.promonews.tv/videos/2022/03/10/fanatix-ft-idris-elba-lil-tjay-koffee-davido-moelogo-vroom-filfury-charlie/75347">The Fanatix promo for VROOM</a>,&nbsp;where Sarsfield assisted the LA-based director, shooting the London setups.)&nbsp;"I knew what I wanted to capture and FILFURY’s style was perfect for it," adds Sarsfield.&nbsp;"He has an extremely graphic eye, focussed on symmetry and great performance. The whole UNTOLD team over in LA smashed it and it was great for me knowing we were in safe hands out there."And special shout out to my DoP here in England Courtney Bennett, who really brought this world to life. He did a great job of leaning into the beauty elements but also made it gritty at the same time, which is something Mabel and I spoke a lot about throughout pre-production."

FILFURY

Kem Ekundayo

Ben Mealing

Clyde Goins

Lisa Foo

Kevin Cho

Jamie Hitchens

Courtney Bennett

Emaad Elhardouzi

Erin Dusek

Rio Sreedharan

Vaneza Lopez

Andrada Rusu

Karol Young Moses

Herring

Aubrey Woodiwiss

Mabel, 24kGoldn 'Overthinking' by Charlie Sarsfield, FILFURY

Mabel, 24kGoldn - Overthinking (Official Video)

Samuel Douek directs a warm and reflective promo for Mabel's Time After Time.&nbsp;You've probably heard Mabel's cover of the Cyndi Lauper classic on the McDonald's Christmas commercial this year, which depicts the story of a girl who outgrows&nbsp;her imaginary friend, before a trip to a McDonalds restaurant&nbsp;jogs her memory.&nbsp;The visual interpretation in the official music video is quite different, opting for a real-life, heartfelt concept which ponders love and loss,&nbsp;remembering those who are no longer with us, whilst looking forward to the future.&nbsp;The genuine emotion&nbsp;and intimate setup of the vignettes makes for a profound viewing experience, whilst Mabel's performance is spot-on as always.&nbsp;

Samuel Douek

Zoe Gunn

CAMP Prods

Francesca Woods

Elle Lotherington

Luke Dryden

Nacho Guzman

Tyson Douglas

Kieran Brown

Tilda Bonham Carter

Hila Karmand

Ben Rogers

Gramercy Park Studios

Robson Yeo

Alexa Haywood at Free Agent UK

Polydor Records

Fingal Green

Mabel 'Time After Time' by Samuel Douek

Mabel-'Time-After-Time'-by-Samuel-Douek

Avesta Keshtmand directs a transcendent promo for&nbsp;Emma-Jean Thackray.Inspired by the themes and aesthetics of sci-fi, psychedelia&nbsp;and B-movies, Thackray and Keshtmand tell the story of an outsider at a dinner party, full of mass-produced foods and judgemental side-glances. Lost in her own world, Emma-Jean is then transported to somewhere more natural, flowery and free.Oozing a sense of carefree nostalgia, the video is mesmerising to look at, and celebrates the maximalist art and aesthetics of the time period it pays homage to.&nbsp;Avesta Keshtmand is a British-Afghan filmmaker living and working in London.&nbsp;Last year, Keshtmand was one of five unsigned British directors to win a place on Three Minutes,&nbsp;Crack Magazine’s incubator scheme funding five music videos by rising talents. The scheme is produced in association with our production company Ground Work and made possible by Burberry, Shure and BFI NETWORK.

Avesta Keshtmand

Scarlett Barclay

Three Minutes

Duncan Harrison

Aaron Z. Willson

Elicia Lotherington

Amelia Hazlerigg

Matt Farrant

Elisa Spigariol

Jonny Boomer

Sarah Asmail / Jimmy Van Twest

Martina Derosa

Amber Saunders

James Slattery

Company 3

Glassworks

Glassworks Uk

Warp Records

Ground Work

Justin Theodore

Anna Butler

Emma-Jean Thackray 'Say Something' by Avesta Keshtmand

Emma-jean-Thackray-'Say-Something'-by-Avesta-Keshtmand

Rhory Danniells &amp; Olivia Dean co-direct a stirring one-take video for Slowly.&nbsp;Performed at a piano in an empty studio space, Dean embodies the understated poignancy of the track.&nbsp;The lighting transitions from a standard spotlight setup to a chilling, ice-blue wash, representing the tumultuous journey in the lyrics, and the changing tides of her emotions.&nbsp;[imgtoken data:1]

Rhory Danniells

Olivia Dean

Intergalactic Studios

Kia Fern Little

Lou Macnamara

Tanmoye Khan

Orlando Riches

Shamara Roper

Theresa Davis

Alix Milan

We Love Hue

Connie Meade

Jay Gomez

Indie

Olivia Dean 'Slowly' by Rhory Danniells & Olivia Dean 

Olivia-Dean--'Slowly-'-by-Rhory-Danniells-&-Olivia-Dean-

Oliver Jennings rebuilds the corner shop from AJ Tracey's neighbourhood in the studio, and creates a dizzying vibe around the shop, in this breathless clip for West Ten - featuring a charismatic contribution from Mabel."I wanted to bring something iconic from AJ’s area into the studio and create a heightened version of a familiar setting," says Jennings. "It’s just an everyday scenario but completely transposed into an artificial setting. I wanted to play with transitioning into different parts of the video, like where he’s sitting in his car surrounded by cats and we suddenly travel into his chain. We also see some great performances from Mabel performing from above the shop."

Oliver Jennings

Ersan Beskardes

Lowkey Films

Connor O'Hara

Jamie Gamache

Jack Filtness

Joe Starrs

Tony C Miller

Danny Hayward

Jakob Gierse

Flaura Atkinson

Homespun

Jonny Tully

Big Buoy

Mouthpiece

Lucy Rodgers

Suprnature

Nick Crew

Guido Cavaciuti

Sebastien Joly

Amanda Jah

Aga Dziedzic

Grime

AJ Tracey & Mabel 'West Ten' by Oliver Jennings

Aj-Tracey-&-Mabel-'West-Ten'-by-Oliver-Jennings

Continuing&nbsp;the trend of understated Christmas videos, Mabel explores the downside of the festive period in the video for Loneliest Time Of The Year.&nbsp;Heavily focused on Mabel's performance, the video by Melody Maker has a few simple setups, including the artist sat on her bed and in a living room whilst friends celebrate around her. The choice to keep things so simple allows viewers to connect with the core themes of the track - we all have our ups and downs, and Christmas can be an incredibly lonely and isolated time for many.&nbsp;Swapping out festive decorations for a muted earthy colour palette, the lighting and design lend a wistful and emotional vibe to the video, whilst Mabel's downcast performance bolsters the entire concept.&nbsp;This certainly is not the most joyful songs of the period, but the message it gets across is important.&nbsp;Especially&nbsp;with the amount of people who will be celebrating on their own this year or&nbsp;are homeless and have nowhere to go.&nbsp;&nbsp;

Melody Maker

Jack Hobbs

The Mill

Adam Farley

Lucy Hawes

Stephen Eniraiyetan

Olan Collardy

Stephen Dunn

Edel Gardner

Ciaran Linden Beale

Josh Davies

Jamie O'Donnell

Cut+Run

Thomas Mangham

James Yeo

Ivo Sousa

Richard Grewe

Polydor

Mabel 'Loneliest Time Of Year' by Melody Maker

Mabel-'Loneliest-Time-Of-Year'-by-Melody-Maker

Jade Jackman has directed an intimate and poignant video for Mabel's OK.Shot in black and white, the video focuses on a selection of diverse cast, all of whom are underrepresented in the industry, and who have taken their own feelings of anxiety and discouragement and flipped them into positive, empowering messages. The lack of colour pulls more attention to the portraits of each person, and they each slowly break&nbsp;out into movement, to represent the transition to feeling more comfortable and confident in themselves.&nbsp;Shooting each person on their own in the space expresses the feeling of isolation that anxiety can induce, and the fact that Mabel shares the exact same setup with the other characters represents the fact that this is universal, no matter who you are. "It's okay not to be okay, as long as you know everything's gonna be okay".&nbsp;A simple concept to match the track’s message of empowerment and strength, the black and white video features intimate close ups of Mabel singing to camera, alongside a cast including Dazed and Confused Beauty LGBTQ+ editor Munroe Bergdorf and Kat Hawkins.

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