Promonews - 7th July 2020

Oliver Jennings rebuilds the corner shop from AJ Tracey's neighbourhood in the studio, and creates a dizzying vibe around the shop, in this breathless clip for West Ten - featuring a charismatic contribution from Mabel.

"I wanted to bring something iconic from AJ’s area into the studio and create a heightened version of a familiar setting," says Jennings. "It’s just an everyday scenario but completely transposed into an artificial setting. I wanted to play with transitioning into different parts of the video, like where he’s sitting in his car surrounded by cats and we suddenly travel into his chain. We also see some great performances from Mabel performing from above the shop."

PRO Credits

Credits

DirectorOliver Jennings
ProducerErsan Beskardes
Executive ProducerConnor O'hara
Executive ProducerJamie Gamache
Production ManagerJack Filtness
1st ADJoe Starrs
Director of PhotographyTony C Miller
Focus PullerNick Crew
Clapper LoaderGuido Cavaciuti
SteadicamSebastien Joly
GafferDanny Hayward
Production designerJakob Gierse
HairRio Sreedharan
Make-up (Artist)Amanda Jah
Stylist (Artist)Simone Beyene
Stylist (Artist)Aga Dziedzic
EditorFlaura Atkinson
ColouristJonny Tully
Grading companyBig Buoy
Post production companyBig Buoy
CommissionerLucy Rodgers
LabelSuprnature
Other credits2nd AD: Pippa Feldberg Collins Runner: Michael Newton PA: Steven Charalambous Spark: Mel Hayward, Lee Brinkley Desk Op: Daf Cook Art Assists: Ali Osbourne, Kate Parnell Post Producer Sydney Levy Animal Handler: Trevor Smith Paramedic: Paul Mawson Catering: Finlay Logan

Promonews - 7th July 2020

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