Commissioner

Laura Taylor

Theo Watkins directs an evocative promo for RuthAnne, paying homage to vintage TV show performances.&nbsp;In the video for Complete Me, we see Ruthanne become one with the music, captured via practical lens effects and gentle camera movement in a studio set, lit in bright orange.Dazzling and colourful with a charming atmosphere, it's a quality execution of a strong concept."With this video, we loved the idea of creating a starkly performance-focused promo riffing on the style, rhythm and simplicity of a late 60’s/early 70’s Ed Sullivan Show live studio performance," explains Theo Watkins.&nbsp;"[This let]&nbsp;RuthAnne and her incredible voice hold the screen (alongside some sweet lens flares and tasteful dissolve transitions, of course)."

Suzi Grochala

Theo Watkins

Emily Clifford

Sam Davey

Blindeye Films

Mike O'Connor

Jade Farmiloe

Dan Moran

Dan Moran Colour

RuthAnne 'Complete Me' by Theo Watkins

Ruthanne-'Complete-Me'-by-Theo-Watkins

Gemma Yin directs a dazzling promo for Sugababes that highlights&nbsp;their status as one of the iconic girl groups of British pop.&nbsp;The video for Weeds features a gentle collection of evocative vignettes, mixing performance and symbolic interpretations of growth, displayed through textural overlays and cutaways.&nbsp;It's another strong visual from the group, paying homage to previous videos whilst keeping the same fresh, absorbing edge that made them the icons they are today.&nbsp;Using a mix of projected imagery in-camera, and archival footage in the edit, layered montages mirror the harmonies of the vocal performance and visual synergy of the band. Carefully crafted visual effects bring an otherworldly and surreal quality to the performances."We set out to create a beautiful mixed-media performance video with an ethereal quality, to complement the gorgeous new ballad Weeds," explains Yin.&nbsp;"As explored in the lyrics, we wanted to create the feeling of 'harnessing the power of nature'&nbsp;through the use of dynamic visuals which build throughout the track to support and envelop the performances."[imgtoken data:1][imgtoken data:2]

Athene Xenia Aristocleous

Justin Hamilton

Neil Stuart

Gemma Yin

Francesca Di Muro

Hurry Sundown

CURATED LONDON

Caterina Castro

Dajiana Huang

Simon Oxley

Billy French

Peter Swinford

Roisin Byrne

Jason Goh

Devon Maxwell-whyte

Georgina Graham

Roisin Donaghy

Jacob Crow-mains

Okay Studio

Evo Boeck

Sugababes 'Weeds' by Gemma Yin

Sugababes-'Weeds'-by-Gemma-Yin

Sugababes are back with an instant classic, and a very slick promo from&nbsp;Dora Paphides.The video for Jungle finds the trio in a vast office space, where a menagerie of artistic vignettes unfold.&nbsp;Switching up between performance, choreography and abstract cutaways, it has all the markers of a classic Sugababes video, filtered through a mature, contemporary lens."I think I approached this video from a fan perspective," explains Paphides.&nbsp;"I’ve loved the Sugababes forever so this was an instinctive thing to do. I sort of thought, what would get me excited watching a new Sugababes video, and led with that instinct."The concept was an editorial/pop take on day and night. I wanted to create this sense of night time and things aren’t what they seem at night.&nbsp; This translated into these office scenes, where the band slowly break out and enter the rave. Blink, and you might miss something. I wanted to create this sense of being in the dark and misinterpreting something you’ve seen. Or being drunk and trying to remember what happened."I looked a lot at Kito Munoz’s work, previous Prada and Rick Owens campaigns... I wanted the classic pop video to have a fashion edge."[imgtoken data:1][imgtoken data:2][imgtoken data:3]

United Kingdom

Furmaan Ahmed

King O’holi

Jack O'Mullane

Emma Cook

Dora Paphides

Lottie Lindsay-Beavan

Mouthpiece

Kode

Joe Sherno

Stefan Yap 

Nathan Killham

Anita Okpongete

Chris Malin

Marcus Albertsen

Oliver Bingham

Cameron Sealby

Isabella Furness

Jade Campbell

Dalia Bone

Geri Docherty

The Quarry

Jim Bracher

The Post Arm

Ed Chambers

Yash Agrawal

Ikki Dhesi

Sugababes 'Jungle' by Dora Paphides

Sugababes - Jungle (Official Video)

Roisino directs a grungey&nbsp;performance promo for SOFY.The video for Yoyo is a tongue-in-cheek play&nbsp;on the idea of a turbulent relationship, where Sofy is being pulled along by a string.With plenty of nostalgic yo-yo trickery and a dynamic edit, the video is a high-energy romp through graffiti backdrops and industrial locations, with a hyper-colourful aesthetic.&nbsp;

Roisino

Marisa Garner Associates

X.anima

Michael Preda

Chess Club Records

Indie pop

SOFY 'Yoyo' by Roisino

Sofy-'Yoyo'-by-Roisino

Dora Paphides directs an alluring&nbsp;promo for new pop artist Fred Roberts - her first since signing to <a href="https://kodemedia.com/" target="_blank">KODE</a>.&nbsp;With a cinematic, darkly romantic aesthetic, the video sees Roberts perform in an empty theatre, switching between dazzling on-stage setups and enigmatic backstage shots.&nbsp;It's a fast-paced, dramatic video, anchored by the artist's stirring performance and on-point cinematography by Owain E. Morgan.&nbsp;

Remi Black

Zak Maoui

James De Winton

Max Conran

Owain E. Morgan

Molly Fenn

Benjamin Eeley

Arthur Attenborough

Poppy Langley

Sasha Hilton

Amie Harfrield

Andi Chu

Electric Theatre Collective

Fred Roberts 'Say' by Dora Paphides

Fred Roberts - Say (Official Music Video)

Harry Blackley directs a decidely British fever dream for SOFY.&nbsp;Sat at a dining room table doing everything except from eating dinner, we see SOFY fire Subbuteo figurines into alphabetti spaghetti, stick pins into a doll and have a reckless riot of a time, whilst barely moving from her chair.&nbsp;It's a fun concept that suits the short and sweet track, and pays homage to some obscure references in a whimsical, playful manner.&nbsp;A brilliant little video that leaves a lasting impression - just don't add SOFY to your list of dinner guests any time soon...&nbsp;

Harry Blackley

Sofy

SOFY 'Ashley Cole Type Beat' by Harry Blackley

Sofy-'Ashley-Cole-Type-Beat'-by-Harry-Blackley

Roisino directs a colourful and charismatic video for&nbsp;alternative indie-pop artist SOFY.&nbsp;Featuring a tongue-in-cheek montage of cringey rom-com tropes, the video sees SOFY declare love with a boombox, take a romantic bike ride and even hold giant cue cards - like in that Richard Curtis movie -&nbsp;to impress the one she loves.&nbsp;The stylised, summery vibe and graffiti backdrops lean in to the nostalgic tone of the concept, and&nbsp;showcases Roisino's ability to tailor the perfect narrative for a switched-on Gen Z audience.[imgtoken data:1]

Ben Cowan

Kiaren Harriott

Alternative

SOFY 'Socks' by Roisino 

Sofy-'Socks'-by-Roisino-

Fred Roberts runs through the night, before making a bold decision, in Loona Riia's video for hook-heavy Runaway.Filmed on a very cold night in January, and shot atmospherically by DoP Thomas English, Riia's video channels horror movie tropes as Fred is caught in the headlights of a car as he runs along a deserted road, and through a spooky wood.&nbsp;Then he stops running and confronts the vehicle that represents&nbsp;the sum of his fears, to elevate the hopeful tone of the track.&nbsp;&nbsp;

Ignacio De Tiedra

Loona Riia

Sofia Wilkinson-Steel

Carrie Sutton

James Adair

Thomas English

Sarah Stanbury

Oliver Dunford

Rob Hawkins

Raphael Arcadios

Karol Cybulksi

CHEAT

Fred Roberts 'Runaway' by Loona Riia

Fred-Roberts-'Runaway'-by-Loona-Riia

Balan Evans directs a contemplative&nbsp;promo for White Lies.&nbsp;Filmed entirely from the ground looking up, the unique vantage point mirrors the perspective of an injured person laid out on the floor, in-keeping with the themes of the track.&nbsp;Though a little morbid in tone, the visuals are surprisingly playful and tongue in cheek - an impatient lawyer getting a signature during&nbsp;the character's dying breaths feels uncomfortably life-like.&nbsp;The concept cycles through a handful of setups, building an essence of a narrative around the imagery, but the lingering questions - e.g. who is this man and why is he on the floor dying - make for a suspenseful, engaging watch.&nbsp;

Balan Evans

Ella Woollgar

OB Management

Sam Holmes

Ffion Kunz

Dave Pimm

Anil Duru

Nevzet Altini

Antonis Tsiakos

Lara Jensen

Freddie Kemp

Deemy

Rob Brandon

Michael Pearce

Pias Recordings

White Lies 'Am I Really Going To Die' by Balan Evans

White Lies - Am I Really Going To Die

The Trash Factory - aka James Arden - buries White Lies singer Harry McVeigh&nbsp;in sand, in the promo for As I Try Not To Fall.Sitting in the middle of a custom-made room, we see the artist surrounded by off-kilter decor and furniture, whilst a steady stream of sand pours onto his head.Against the clock, Veigh&nbsp;initially seems to accept his fate, embracing the situation he finds himself in, before taking back control and rising above the mountain he was trapped by.Immediately arresting and striking to watch, Arden experiments with various references and iconography, whilst using a metaphorical ticking clock to up the ante throughout.[imgtoken data:1]

The Trash Factory

Micheal Newton

Lowkey Films

Vanessa Mc Donnell

Danny Stoker

Ronnie McQuillan

Jake Loft

Kristiana Zhekova

Lighting By Joe

Wyndham Harris

Sophia Katyea

Scarlett Bovingdon

White House Post

Alex O'Brien

Black Kite Studios

Polly Durrance

Redlight Management

Ollie Smith

post punk

White Lies 'As I Try Not To Fall Apart' by The Trash Factory

White-Lies-'As-I-Try-Not-To-Fall-Apart'-by-The-Trash-Factory

Vasilisa Forbes directs a yearning promo for Phoebe Green.&nbsp;In the video for So Grown Up, Phoebe and her best friend Izzy relive poignant teenage nostalgia as they navigate the streets of their childhood home, Blackpool, re-enacting moments from their youth.The tender and mature lyrics reflect on their experience of unsavoury romance, hurt, the pain of reality, and the desire to remain child-like indefinitely. The&nbsp;bittersweet glow of&nbsp;wistfulness is met with a ‘coming-of-age’ narrative and the brutalist, coastal arcade mania of Blackpool.The hazy cinematography perfectly encapsulates the dreamlike nature of the concept, whilst the contrasting colour palettes - between the vibrant styling and grey, destaurated surroundings - heighten the dichotomy.&nbsp;

Vasilisa Forbes

Morgan Sinclair

Chelsea Bernard

Laura Guilera

Alisa Chaplin

Maria Mclenaghan

Katie Dymmock

Coffee & TV

Shannen Ward

Phoebe Green 'So Grown Up' by Vasilisa Forbes

Phoebe-Green-'So-Grown-Up'-by-Vasilisa-Forbes

The Vaccines lead singer Justin Young goes on a hallucinatory trip, in&nbsp;Stella Belle Hex's extravaganza for Headphones Baby.&nbsp;Opening with an abstract live action scene - where young consumes the edge of a postcard stamp, LSD style - the video soon transforms into a neon euphoria, full of trippy&nbsp;visual candy.&nbsp;Hex's playfully surreal style bleeds into every pixel of the video, culminating in a wild, immersive experience for the viewer.[imgtoken data:1]&nbsp;

Stella Belle Hex

Finn James

Hello Love

Jan Vrhovnik

Jordan Copeland

Tentacle Post

Morgan Beringer

Awal

Indie

The Vaccines 'Headphones Baby' by Stella Belle Hex

The Vaccines - Headphones Baby

Alfie Templeman lets loose in this&nbsp;energetic performance video for Wait I Lied, directed by regular collaborator Thomas Davis.&nbsp;Shot on location in a North London roller disco, the promo sees Templeman unleash some questionable shapes on the dancefloor, as the band groove out to the track.&nbsp;Under twinkling lights and a glistening disco ball, the concept feels like a&nbsp;nostalgic fantasy, and Templeman makes the most of his time under the spotlight.&nbsp;Charlie Knight's playful cinematography rounds off the project, reflecting the artist's unabashed energy with zestful flair.

Thomas Davis

Jake River Parker

Common People Films

Oliver Hill

Sam Roffey

Charlie Knight

Dan Deighton

Elliot Morris

Brendon Hargreaves

Dom Phipps

Chris Anthony

Chess Club

Alfie Templeman 'Wait I Lied' by Thomas Davis 

Alfie-Templeman-'Wait-I-Lied'-by-Thomas-Davis-

Photographer Lillie Eiger directs her debut music video for Phoebe Green's IDK.&nbsp;With an eye for composition and sharp styling, Eiger's skillset comes into perfect focus with this video, which depicts the artist performing in a handful of vibrant vignettes.Framed by bold art direction and a vintage location, the concept rocks the balance between nostalgia and contemporary aesthetics, and tunes into Green's confident yet understated performance style.

Lillie Eiger

Holly Jackson

Marija

Phoebe Green 'IDK' by Lillie Eiger

Laura Taylor

Commissioner

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