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White Lies 'Am I Really Going To Die' by Balan Evans

Rob Ulitski - 25th Jan 2022

Balan Evans directs a contemplative promo for White Lies. 

Filmed entirely from the ground looking up, the unique vantage point mirrors the perspective of an injured person laid out on the floor, in-keeping with the themes of the track. 

Though a little morbid in tone, the visuals are surprisingly playful and tongue in cheek - an impatient lawyer getting a signature during the character's dying breaths feels uncomfortably life-like. 

The concept cycles through a handful of setups, building an essence of a narrative around the imagery, but the lingering questions - e.g. who is this man and why is he on the floor dying - make for a suspenseful, engaging watch. 

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Rob Ulitski - 25th Jan 2022

Tags

  • perspective
  • Performance
  • Narrative
  • Vantage Point
  • Contemplative

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Credits

Production/Creative

Director
Balan Evans
Producer
Ella Woollgar
Production Company
Executive Producer
Sam Holmes
1st AD
Ffion Kunz

Camera

Director of Photography
Dave Pimm
Focus Puller
Anil Duru
2nd AC
Nevzet Altini

Lighting/Grip

Gaffer
Antonis Tsiakos

Art

Art Director
Lara Jensen

Wardrobe

Wardrobe
Freddie Kemp
Make-up
Deemy

Editorial

Editor
Rob Brandon

Grading

Colourist
Michael Pearce

Other credits

OB Producer

Marija Djikic

Production Assistant

Ellie Clapperton

Runner

Sarah Dines

Rob Ulitski - 25th Jan 2022

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