Theo Watkins directs an evocative promo for RuthAnne, paying homage to vintage TV show performances. 

In the video for Complete Me, we see Ruthanne become one with the music, captured via practical lens effects and gentle camera movement in a studio set, lit in bright orange.

Dazzling and colourful with a charming atmosphere, it's a quality execution of a strong concept.

"With this video, we loved the idea of creating a starkly performance-focused promo riffing on the style, rhythm and simplicity of a late 60’s/early 70’s Ed Sullivan Show live studio performance," explains Theo Watkins. 

"[This let] RuthAnne and her incredible voice hold the screen (alongside some sweet lens flares and tasteful dissolve transitions, of course)."