1st AC

Joe Douglas

Mae Muller celebrates being young, free and single in Amy Becker-Burnett's playful promo for Me, Myself &amp; I.In a liminal office building space, we see Mae relax peacefully amongst the unused furniture, unbothered by boys or any of the baggage that comes with them.&nbsp;A few do appear, however - but they are there on her terms, acting as back-up dancers or doing her hair, for example.&nbsp;The transition from new-build, stripped-back environments to blossoming plants and full glam represents Mae's growth and her commitment to her own happiness, whilst encapsulating a contemporary fashion aesthetic.&nbsp;"I really wanted this to feel like a proper old skool pop video, pulling a lot of references from early 2000's iconic pop culture, which felt like such a transformative era for music," says Amy Becker-Burnett.&nbsp;"Both me and Mae wanted it to feel playful and tongue in cheek, but also have a really strong visual identity. Mae was really collaborative throughout the whole process and so fun to work with, there was always great energy set."

United Kingdom

Jade Adeyemi

Frankie Noller

Amy Becker Burnett

Meghan Willcox

Sticker Studios

Marisa Garner

Ed Smith

Naliah Clair Blissett

Akay Delano

Jeffrey Vine

Tom Watson

Martha Howe

India Rawlings

Scarlett Bovingdon

Whitehouse Post

Mgm Studios

Capitol Records

Mae Muller 'Me, Myself & I' by Amy Becker-Burnett

Mae-Muller-'Me,-Myself-And-I'-by-Amy-Becker-burnett

Otis Dominique and RAYE co-direct the dazzling&nbsp;promo for new track Escapism.&nbsp;Capturing the brutality of post break-up blues and the hedonistic need to escape&nbsp;the reality of being dumped, the video follows the artist as she turns to partying, drinks, drugs and any excuse to forget the heartbreak that's ripping through her.&nbsp;Using a mix of camera techniques and a blurred amalgam of effects, bright lights and a non-linear timeline, it's a bold, unabashed vision that complements the punchy track.&nbsp;[imgtoken data:1]"We worked really hard to create an honest depiction of where I was at that time in my life,” explains RAYE. “It was fun and wild. We shot it over a couple of days and wore point-of-view cameras during a wild night out at many different clubs. I pushed myself outside of my comfort zone and I ran 150 metres in 5 inch heels. We really took it there! I am really proud of it and hope everyone enjoys the visuals."Otis Dominique also says that he is very happy with the results of his collaboration with RAYE.&nbsp;"I'm so gassed to see this film come out after all the hard work put in from the whole team involved!" he says. "RAYE&nbsp;and (creative director) Mikey's approach to this project really allowed us all to push the limits creatively and make something that hasn't quite been done like this before."The song has so many ups and downs,&nbsp;changes of mood and vibe, so the challenge lay in how to connect these feelings and emotions together through filmmaking and storytelling without being too on the nose."My favourite element of the film is the contrast between our real night out footage and the considered setups we shot inside the exact same locations, truly showing the differences between reality and state of mind. That stuff goes hard and is so trippy!"

Lauren Groves

Raye

Otis Dominique

Andre Wooz

Liz Adeleye

Mouthpiece

Kode

Dave Nye

Nathan Killham

Danielle Wright

Oscar Stewart

Jay Gomez

Johnny Donne

Simon Ward

Jeff Vine

Joe Munro

Paleta

Alex Price

Bea Sweet

Phoebe May

Stef Colosi

Ikki Dhesi

RAYE ft 070 Shake 'Escapism' by Otis Dominique, RAYE

RAYE - Escapism. feat. 070 Shake (Official Music Video)

Silence directs a wonderfully offbeat promo for Priya Ragu.&nbsp;In the playful yet surreal video for Illuminous,&nbsp;Priya&nbsp;is depicted as four different characters, each of whom&nbsp;abstractly represent&nbsp;Priya's personality, strength, humour and confidence.The film depicts the artist&nbsp;as a champion in a flurry of conceptual vignettes&nbsp;- a leader addressing her army, a success-obsessed bodybuilder, a warrior on her motor war horse, and a regal goddess supported by&nbsp;her Tamil procession.It's a brilliant showcase of Ragu's multifaceted skills as a performer, and the sight of her head on&nbsp;a&nbsp;greased-up&nbsp;bodybuilder's torso might just be the most uncanny thing you see all week...&nbsp;[imgtoken data:1]

Alan Scott

Danny Kiln

Ellie Walker

Silence

Ellis Fox

Spindle

Kirstin Cruickshank

Joe Sherno

Nosisa Majuqwana

Sunjna Mullick

Christian Swain

Emily Davies

Jake Hunt

Daniela Monteiro

Wilson Fok

Myles Bevan

Talha Vfx

Warner Records

Priya Ragu 'Illuminous' by Silence

Priya Ragu - Illuminous (Official Video)

Otis Dominique directs a smooth one-shot promo for Skepta's recent appearance on The Tonight Show Starring Jimmy Fallon.&nbsp;Strolling around an office building, we see the artist interacting with various workers whilst performing, weaving in and out of various rooms and effortlessly executing&nbsp;tasks on his&nbsp;workday To Do list.&nbsp;It's an unexpected but really effective concept, that shows off Skepta's multifaceted performance skills and effortlessly fresh wardrobe, courtesy of stylist Nicola Wilson.&nbsp;

Marion Solheim

Ed Chambers

Tom Wynborne

Ciro Candia

Will Crafts

Nicola Wilson

Karla Q. Leon

George Neave

Coffee & TV

Jack Goodwin

Dave Craddock

Grant Sandy Phillips

Grime

Hip Hop

Skepta 'Lit Like This' (for 'The Tonight Show') by Otis Dominique

Skepta-'Lit-Like-This-(for-The-Tonight-Show-Starring-Jimmy-Fallon)'-by-Otis-Dominique

Femi Ladi&nbsp;directs a hypnotic promo for Backroad Gee, featuring a blistering performance of his track Fear Nuttin.&nbsp;The latest in Apple Music's video series The Agenda Live - which shines a spotlight on&nbsp;Black British music’s most prodigious talents - the video is a high-energy showcase of the up and coming talent, shot in&nbsp;a dynamic, frantic style.&nbsp;The high-contrast cinematography creates an enigmatic atmosphere, leaning into the thrilling soundscapes and abstract nature of the piece.&nbsp;

Femi Ladi

Ayo Davis

Somesuch

Andre Reid-McKinley

Phillips Nortley

Peter Ward

Will Crafter

Lee Parfitt

Ahmet Buyukcinar, Art Dpt Assistant Sam Dacosta

Neesha Sharma

Ceecee Lawrence

Kaz Ove

Edit Egg

Connor Coolbear

Electric Theatre Collective

Emory Ruegg

Jess Bell

Dancehall

Backroad Gee 'Fear Nuttin' (The Agenda Live)' by Femi Ladi 

Backroad-Gee-'The-Agenda-Live'-by-Femi-Ladi-

Otis Dominique presents a darkly romantic vision for VX Duse's prism.&nbsp;Taking inspiration from the song's title, the chromatic, hypnotic aesthetic contains an abstract narrative, focused on love, exploration and nightlife.&nbsp;&nbsp;Interweaving intimate indoor vignettes with a portrait of the haunting streets outside, the video meditates on stepping outside your&nbsp;comfort zone, and grabbing what it is you want firmly with both hands.&nbsp;

Samuel Michie

Kode Media

Sophia Dembitzer

Joe Ramsden

John Wenman

Lewis Munro

Liana Centurion

James Demetriou

Philip Louis Hambi

Claire Stubbs @ Mouthpiece

AK Delano

Fabio Alonzo

Alize Demange

Cinelab Film and Digital

Alternative Underground

VX Duse 'Prism' by Otis Dominique

Vx-Duse-'Prism'-by-Otis-Dominique

KC Locke's third video this year for AJ Tracey follows the pattern of the first two for Anxious and Little More Love with some exceptional visual invention illustrating the London rapper's lyrical flow. This one is perhaps the most ingenious of the lot, bringing AJ together with T Pain at a summertime pool party - with the American rapper never leaving Atlanta.&nbsp;KC explains below how the miracle of motion control made it happen. But perhaps the most impressive thing is that this became a possibility and then devised and executed, once Covid restrictions meant T-Pain had to be filmed in the US.[imgtoken data:1]&nbsp;

KC Locke

Lewis Nicolson

Swords & Eagles

Ella Taylor-Palfrey

Tomos Pierce

Danny Usman

Lee Symington

Jenny O'Sullivan

Aga Dziedzic

Hannah Sorcha

Jamil Shaukat

G6 Moco

Vlad Barin

CHEAT

Lmntl

Marisa Garner Associates

Andy Musgrave

AJ Tracey ft T Pain 'Summertime Shoutout' by KC Locke

Aj-Tracey-Ft-T-Pain-'Summertime-Shoutout'-by-Kc-Locke

Rosie Matheson directs a conceptual performance video for Finn Askew.&nbsp;Following their collaboration on 2020's <a href="https://www.promonews.tv/videos/2020/12/22/finn-askew-peach-rosie-matheson/68701">Peach,&nbsp;</a>Matheson delivers another knockout promo for the genre-defying artist, placing him in a series of absurd set pieces.&nbsp;Following the lyrics as a guide of sorts, Askew is tied up with rope, sat on a massive pile of dining chairs, and surrounded by loads of larger-than-life cherries.&nbsp;Wonderfully weird and catchy, and an excellent&nbsp;follow-up for the director and artist.[imgtoken data:1]

Rosie Matheson

Freddie Barrass

Untold Studios

Annie Ayres

Ollie Paxton

Polydor

Indie

Alternative

Finn Askew 'Cherry Bomb' by Rosie Matheson

Finn Askew - Cherry Bomb (Official Video)

KC Locke creates a brilliant showcase for the talents of AJ Tracey - and his own - in the video for Anxious.With the pacing and production values of a big action movie, Locke takes us through AJ's world. And very aspirational it is too. The car, the restaurant, the girl - and the bird's eye view over the city - it's all presented with a superior level of slickness.And this is also a love letter to London, in a way that will definitely transcend the times in which it was made. As the director explains below, he has used every trick in the book - well, nearly - to make this a convincing epic, to show AJ on top of his world.&nbsp;

Lewis Nicholson

Luke Goodrich

Nick Platt

Jenny O’Sullivan

Jason Wallis

AJ Tracey ‘Anxious’ by KC Locke

AJ Tracey - Anxious

The blurred emotions of adolescence are explored in Amy Becker-Burnett's sundrenched promo for Matilda Cole.&nbsp;The video for The Clouds is a fusion of dreamlike memories and moments of pause, the interconnecting tissue of our early human experience, visualised through profound vignettes depicting&nbsp;interaction and connection.&nbsp;Shot in an authentic yet heightened style, DoP&nbsp;Joe Douglas captures a beautiful world inhabited solely by the two friends, a world where the characters can discover their true selves in their own safe bubble.&nbsp;

Dayo Moshood

OB Management

Sam Holmes

Philips Nortey

Grace Becker Burnett

Chloe Griffin

Demmy

Pete Hills

Oliver Whitworth

Matilda Cole 'The Clouds' by Amy Becker-Burnett

Matilda-Cole-'The-Clouds-'-by-Amy-Becker-Burnett

Headie One and Aitch unwind in a French hotel - in the middle of London -&nbsp;in KC Locke's exuberant promo for Parlez-Vous Anglais.Living the life of luxury, the artists are shown in a series of opulent rooms, switching from performance to snapshots of the high life - getting a massage, kicking back and watching a fashion show, and getting waited on hand and foot.&nbsp;It's a more relaxed approach in comparison with some of Locke's more action-focused, frenetic work, but his trademark style and energy are all over this concept, taking us into a dreamworld where anything you could ever want is right at your fingertips.&nbsp;

Matt Alsop

Chris Steel

Chris Orr

Alex Gregory

The Mill

Dan Millar

Elena Argiros

Headie One ft Aitch 'Parlez-Vous Anglais' by KC Locke 

Headie One - Parlez-Vous Anglais (Official Video) ft. Aitch

Remi Laudat reimagines '90s lad culture with women at the forefront in the video for JGrrey's&nbsp;For Keeps.With excellent camera movement,&nbsp;vintage clothes styled by Rhiannon Barry, and free-spirited performances, this video portrays a chapter of British culture in a different light. In true lad style, J Grrey ventures to a local pub free from any inhibitions, and laughs, drinks and smokes with her mates.&nbsp;The concept is simple but the idea of flipping the script is inspired, and the combination of ambitious camerawork and low-key VFX round off the project nicely.&nbsp;

Joe Douglas

1st AC

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