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David Knight - 16th Oct 2017

Charli XCX was inspired by her own experiences with ALMA, the girl with the lime-green hair, for the Finnish singer's video of party-regret song Phases.

Charli co-wrote the song and after co-directing her own video for Boys with great success (it has two MVA nominations), she takes full directing reins on this one and demonstrates a sure instinct for pop video directing in the classic style.

“ALMA is a total rockstar," Charli told FADER. "Whenever I've partied with her it's been the hardest, most crazy, partying. Whether it's kicking the DJ off, taking over and crowd surfing a tiny bar in Finland or crashing some fancy LA birthday party and forcing everyone into the Macarena — it's always a totally wild time!

"It just made sense to turn the Phases video into an ALMA-style house party with her, her sister, and some of her best friends, and shoot it all. So that's basically what we did.”

Credits

DirectorCharli XCX
ProducerAilsa Vanessa Tapping
Production CompanyPartizan
Executive ProducerClaire Stubbs
Production ManagerJoe Browne
1st ADGeorge Nelson
Director of PhotographyNick Morris
Focus PullerKate Mollins
2nd ACJoe Douglas
GafferElliott Beach
Art DirectorCiaran Beale
Make-upGina Blondell
EditorRyan Beck
Editing companyFinal Cut
ColouristOisín O'Driscoll
Grading companyThe Mill
CommissionerJai Shaw
LabelVirgin EMI
Other creditsProduction Manager: Joe Browne Production Assistant: Jeanne Scahaise 2nd AD: Sara Rogers Runner: Ryan Jackson Runner: Gabriella Lafor Runner: Ben Bovkey Runner: Ben Cohen Trainee: Billy Askew Grip: Michael Farrell Spark: Tom Northam Spark: Ramzey Sabbagh Rigger: Tony Cardenas Art Director Assist: Steph Webb Art Director Assist: Catiana Becker Set Build: Andy Knight Stylist: Johnny Blue Eyes Stylist Assist: Simone Slyvester Stylist Assist: Jack Davy BTS: Henry Redcliffe Service Company: WMA Studios NY Production Manager: Alex Pearce NY Production Assist: Anthony Faure NY 1st AC: Julie Angelo NY 2nd AC: Tom Van Scoyoc NY Gaffer: Josh Schneiderman NY Grip: Patrick Knight NY Artist Styling: Emily B NY MUA: Colby Smith Thanks: Sonali De Alwis Special Thanks: James Hackett And Ian Carew

David Knight - 16th Oct 2017

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