Ground Work is an award-winning creative production company with a love for emerging technologies, experimentation and craft.We make forward-thinking imagery for clients worldwide.

Production Company

Ground Work

Live action collides with stop motion animation in this mesmerizing promo for Danny Brown - guest starring&nbsp;Bruiser Wolf - directed by&nbsp;Edem Wornoo and Claymation maestro&nbsp;William Child.The video for Y.B.P&nbsp;delves into the gritty realities and hurdles encountered by those navigating the streets of Detroit.&nbsp;Skilfully contrasting the artificial and the human, the video portrays Brown and&nbsp;Bruiser's shared journey growing up in Detroit’s inner city.[imgtoken data:1]Warnoo and Child have collaborated before, on the similarly gritty video for <a href="https://www.promonews.tv/videos/2021/12/02/big-zuu-ft-jme-novelist-offline-edem-wornoo-william-child/74118" target="_blank">Big Zuu's Offline featuring JME and Novelist</a>. That also combined animation and live action but this one takes things to a different&nbsp;level.&nbsp;Diving full-speed into Uncanny Calley territory, the video blends nostalgic, almost charming claymation craft with the artist's real performances&nbsp;which creates an unsettling yet enthralling atmosphere.&nbsp;Brown's and Bruiser's faces are composited onto their figurine bodies, and their lipsync given the appearance of being animated with judicious frame-cutting.&nbsp;While the innovative technique is established, and the focus stays on the rappers' performances, a familiar story of criminal activity&nbsp;unfolds around them.[imgtoken data:2]The drama of a small time robbery in Detroit is familiar - and low on thrills. Child's painstaking stop motion modelling and&nbsp;animation emphasises the grim reality, rather than the glamour, of the heist. All the better to reflect Brown and Wolf's depiction of their hometown.&nbsp;&nbsp;&nbsp;&nbsp;A brilliant collaboration between the directors and the artists, with a thought-provoking message.&nbsp;

United States

William Child

Gravy Mercedes

Alex Carsewell

Edem Wornoo

Aaron Z. Willson

Mouthpiece

Moshpxt

Anna Butler

Megan Lee

Electric Theatre Collective

Harry Davidson

Warp Records

Hip Hop

Danny Brown ft Bruiser Wolf 'Y.B.P' by Edem Wornoo, William Child

Danny-Brown-Ft.-Bruiser-Wolf-'Y.b.p'-by-Edem-Wornoo,william-Child

Jordan Adetunji&nbsp; takes a hallucinogenic trip through a demonic night club, in Tyrus' effervescent promo for Things You Do.&nbsp;As the artist's&nbsp;trip intensifies in the video, the clubgoers around him glitch and transform into feverish AI nightmares, with contorted facial features and flesh-like textures.&nbsp;The hallucinatory aesthetic is a perfect match to the track, which feels supernatural and dreamlike in its style, and&nbsp;Adetunji's stirring performance adds a lifelike POV to the otherworldly concept.&nbsp;

Sasha Hilton

Bella Baille

Jaime Jarvis

Tyrus

Lea Ogunlami

Massimo

Brandon Quan 

Anna Saracka

Max Tuite

Montgomery Smith

India Rawlings

Daniela Rotaru

Glassworks Fx

Chantel Fyx

Sony Music

Jordan Adetunji 'Things You Do' by Tyrus

Jordan-Adetunji-'Things-You-Do'-by-Tyrus

Bonnie &amp; Clyde meets&nbsp;Spring Breakers in Tyrus's video for Jordan&nbsp;Adetunji.&nbsp;The London-shot video for Go features&nbsp;the Belfast-born artist as a getaway driver, in a frantic amalgam of stylised set pieces following a corner shop robbery.&nbsp;Intercutting cinematic slow-mo shots and energetic FPV drone footage, the video boasts an intimate love story set against a backdrop of unabashed freedom and lawlessness - a classic formula given a fresh, contemporary twist.&nbsp;

United Kingdom

Louise Collins

Bella Baillie

Alysha Patel

Massimo Fillipi

Dulcie Menzie

Abbey Valentina

Elle Lotherington

Tony Shults

Eliza Clarke

Alt-Pop

Jordan Adetunji 'Go' by Tyrus

Jordan-Adetunji-'Go'-by-Tyrus

King Krule self-directs a wistful promo for If Only It Was Warmth, under his real name Archy Marshall.&nbsp;The video sees Marshall&nbsp;travelling solo with a cactus, as he experiences a series of unusual, abstract visions.&nbsp;Shot in black and white, the promo is reminscent of early black and white films, with a stripped-back yet focused aesthetic.Featuring a drawn-out steadicam shot at the start - and&nbsp;a questionable demise for the cactus in question - the video starts with a hook which lingers throughout, questioning the reality of what we see on-screen from that moment on.&nbsp;

Archy Marshall

Pete Bishop

Devan Clarke-Sheward

Harrison Newman

Ellie Rimmer

Amie Harfield

Dave Davies

Connor Coolbear

Oliver Whitworth

Olivia Jessop

Alternative

King Krule 'If Only It Was Warmth' by Archy Marshall

King Krule - If Only It Was Warmth

Arlo Parks celebrates her impurities and those who uplift her, in Jak Payne's breathtaking&nbsp;new promo.&nbsp;The video plays out in a series of theatrical, minimalist sets, with different rooms and performance setups created within a studio setting.&nbsp;Experimenting with light, texture and experimental camerawork, the video channels&nbsp;the enigmatic soundscapes of the track into an ethereal, transcendent aesthetic, which blurs the lines between reality and fiction.&nbsp;The idea of family and community sit at the centre of the concept, and whilst the dreamlike aesthetic might suggest an otherworldly vibe, the star of the show is the everyday stories and emotions hinted at in the vignettes. Beautiful work.&nbsp;

Louis Simonon

Carmen Young

Charlie Morris

Lewis Munro

Jak Payne

Mel Giles

Helio Riberio

Spike Morris

Ty Hack

Neil Blakesley

Raul Menendez

Josh Tilley

Emilie Louizides

Alex Gregory

No.8

Mikko Ruostila

Transgressive

Arlo Parks 'Impurities' by Jak Payne

Arlo-Parks-'Impurities'-by-Jak-Payne

Pepi Ginsberg directs an enchanting promo for John Cale, for new track Noise Of You.Taken from his first album in a decade, the video features snapshots of Cale's life - including photos, videos and notes - layered over documentary footage of his former home of New York City.&nbsp;Blending the past and present with a gentle touch, the video is a conversation between two periods of time, and feels both poignant and celebratory.&nbsp;The multiformat aesthetic is refreshing yet nostalgic, and the inclusion of spoken word elevates this feeling.&nbsp;A powerful watch, which is utterly absorbing from start to end.&nbsp;

Studio Junbi

Alexandra P. Garcia Ortiz

Stefan Sonnenfeld

Pepi Ginsberg

Karen Madar

Nita Scott

Kevin Hayden

Mia Cioffi Henry

Yuya Kudo

Hunter Stark

Małgorzata Rabczuk

Patrick Devine

John Cale 'Noise Of You' by Pepi Ginsberg

John-Cale-'Noise-Of-You-'-by-Pepi-Ginsberg

Edem Wornoo directs a tranquil promo for Duval Timothy.&nbsp;The video for First Rain captures the artist's performance live in Freetown, Sierra Leone, intercut with docu-style shots of the people and environments surrounding the studio.&nbsp;Shot for Crack Magazine as part of their January edition - for&nbsp;which Timothy is the cover star - the video also contains a sneak peek into the makings of a new limited-edition scarf, designed by the artist himself alongside the publication.&nbsp;A stirring collaboration that highlights the multi-faceted skills of Timothy and the creative team.&nbsp;

Carla Thomas

Duval Timothy

Jake Applebee

Charles Gamble

Okay Studios

Duval Timothy 'First Rain' by Edem Wornoo

Duval-Timothy-'First-Rain'-by-Edem-Wornoo

Jordan Hemingway directs another visceral promo for Yves Tumor - part surreal fever dream, part&nbsp;Gulliver's Travels&nbsp;homage.&nbsp;The video for Echolalia features the artist being nailed into the ground by a host of miniature characters (all played by Tumor too). One of whom eventually punctures a nail right through his heart.&nbsp;With the same heavily-textured, provocative aesthetic as Tumor and Hemingway's previous collaborations - including for <a href="https://www.promonews.tv/videos/2022/11/09/yves-tumor-god-circle-jordan-hemingway/79154" target="_blank">God Is A Circle</a> -&nbsp;the video is another peek into the world the artist and director have co-created, marked by an unsettling, otherworldly vibe and&nbsp;a uniquely gothic style of nostalgia.[imgtoken data:1]&nbsp;[imgtoken data:2][imgtoken data:3]

Studio Augmenta

Meshach Henry

Thea Balich

Peri Rosenzweig

Nick Royal

Jordan Hemingway

Tom O’Driscoll

Purple Martin

Henoch Moore

Peter Bishop

Jeremy Valender

Jack Meredith

Mark Gee

Ryo Narushima

Anete Salinieka

Louis Bork

John Lowe

Tk-fx

Electronic

Experimental

Yves Tumor 'Echolalia' by Jordan Hemingway

Yves-Tumor-'Echolalia'-by-Jordan-Hemingway

An enigmatic spotlight&nbsp;reveals a cast of fun-loving characters at a house party, in&nbsp;Christelle De Castro's&nbsp;ultra-cool video for Coco &amp; Breezy.&nbsp;Interweaving portraiture and playful snapshots of different posed moments, the video for Just Say is imbued with a nostalgic, 90's sensibility, from the styling right through to the style of the vignettes.&nbsp;Part-fashion film, part-spontaneous dance video, De Castro highlights the personality of each cast member perfectly, and keeps an upbeat, celebratory tone throughout.[imgtoken data:1]&nbsp;[imgtoken data:2]

Ugo Mozie

Christelle De Castro

Johnny Maroney

Coco & Breezy

Ash Owens

Grzegorz Waszczuk

Johnny Komar

Isabella Olaguera

Joe Kickbush

Kaori Narita

Keyanna Banks

Danielle Schneiderman

Modern Post NYC

Dance

Coco & Breezy ft Tara Carosielli 'Just Say' by Christelle De Castro 

Coco-&-Breezy-Feat.-Tara-Carosielli-'Just-Say'-by--Christelle-De-Castro-

Stormzy reflects on the love of his life, in Edem Wornoo's evocative promo for Firebabe.&nbsp;The video opens on a rippling lake, tilting up to a luxury house where Stormzy sits, performing as he&nbsp;stares&nbsp;out at nature.&nbsp;[imgtoken data:1]The beauty of this video is in the tender closeups and intimate presentation of the artist. Away from any type of spectacle or VFX magic, the focus is on pure emotion and a relaxed energy, and showcases a side of the artist that many may not be familiar with.&nbsp;The drawn-out, fluid shots complement&nbsp;the naturalistic light and organic art direction, creating an aesthetic that feels as pure as the emotions the track evokes.&nbsp;

Christopher Melgram

Melissa Holdbrook-Akpose

Nicola Sheppard

James Leech

Steve Wingrove

Vinnie Saunders

Callum Reeves

Joseph Taylor

The Assembly Rooms

Nigel Tadyanehondo

0207 Def Jam

Stormzy 'Firebabe' by Edem Wornoo

Stormzy-'Firebabe'-by-Edem-Wornoo

Jordan Hemingway directs a darkly rousing, and quite saucy&nbsp;promo for Yves Tumor.&nbsp;In his trademark surreal, gothic style, Hemingway presents an abstract narrative in which the artist is dug up in a forest and thrown into a minacious&nbsp;religious gathering.&nbsp;DoP&nbsp;Jeremy Valender imbues the visual with a&nbsp;otherworldly, foreboding atmosphere, blending fashion and horror film aesthetics to create something dazzingly unique.&nbsp; &nbsp;

Tom O'Driscoll

Joesph Radonich

Danny Rumbleow

Kairo Jones

Tom Mangham

Johan Barrios

Max Coltt

Greg Probert

Yves Tumor 'God Is A Circle' by Jordan Hemingway

Yves-Tumor-'God-Is-A-Circle'-by-Jordan-Hemingway

Will Dohrn directs an absorbing&nbsp;promo for Mura Masa featuring Danish artist&nbsp;Erika De Casier.The video for e-motions - from the UK DJ producer's new album - sees De Casier alone in several dreamlike vignettes, as the video reveals&nbsp;a gently surreal world with 3D simulations, projection mapping and infrared cameras. And where she gets to a ride a silver jet-ski across a satin sea.&nbsp;&nbsp;Shot on 16mm by DoP Jack Exton, the video has a gorgeous analogue texture and feel, which contrasts nicely with the slick chrome art direction and surfaces.&nbsp;Innovative whilst remaining intimate, Dohrn blends nostalgia and futuristic vibes in a masterful way.&nbsp;

Y-lan Lucas

Ellie Walker

Will Dohrn

Jens Klit Nielsen

Louis Danckwerts

Jack Exton

Ali Copland

Beau Pritchard James

Mike Linforth

Steph Marie Hornsby

Maarit Niemela

Grace Ellington

Tim Smith

Egle Sakalyte

Garage

Mura Masa ft Erika De Casier 'e-motions' by Will Dohrn

Mura-Masa-Ft.-Erika-De-Casier-'E-motions'-by-Will-Dohrn

Luke Casey &amp; Alex Leese's third video for&nbsp;Beabadoobee&nbsp;is a breezy, hazy performance video for Sunny Day.&nbsp;Exuding late summer&nbsp;vibes and a retro aesthetic, the video sees Bea jump from her floral-inspired bedroom into a fantasy garden just outside, full of stop-motion mushrooms, eccentric flora and a guitar-playing frog.&nbsp;It's a suitably nostalgic visual for a track that sounds like it's been pulled out of 2006 (or even 1996), and Bea radiates a relaxed, understated energy throughout.

Ground Work

Production Company

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