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Edem Wornoo signs to Ground Work

Edem Wornoo signs to Ground Work

Promonews - 13th June 2022

Ground Work have announced the signing of writer and director Edem Wornoo to their commercial and music video roster worldwide.

Wornoo is known for his music videos for the likes of Dave, Stormzy, Fredo, Big Zuu and Wretch 32 alongside his carefully constructed, poignant narrative work. Thematically, his work consists of street level fantasies that draw out the magic in the people, places and things that he grew up around in South London. His recent short Butterfly Affect explores the emotional consequence of toxic masculinity in boys.

Having first collaborated through the Three Minutes programme, Ground Work and Wornoo have already cultivated a strong working relationship across several productions.

“New beginnings are a beautiful thing”, says Wornoo, “I’m growing into myself every day as a director and it’s a blessing to be able to do that with my friends at Ground Work. I love the fact that we share a passion for pushing artistic boundaries with good humans and even better vibes. We’ve already made some magical videos that I hold close to my heart and we have no plans of stopping anytime soon.”

Aaron Z. Willson, founder and EP at Ground Work, adds: “Edem is easily one of the most talented people I’ve met. His commitment to craft, detail and his ambition to push the creative in every scenario is amazing. Added to all of that his positivity and kind nature are obvious to anyone who’s had the pleasure of working with him. I have no doubt we will create some fantastic work together and am looking forward to this next chapter.”

As with other directors signed to Ground Work, Wornoo is represented for music videos by Claire Stubbs and Connie Meade at Mouthpiece.

• Watch Edem Wornoo's work at Ground Work here

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Promonews - 13th June 2022


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