Stills

Donny Johnson

Eve Mahoney directs a feelgood promo for Ato and Flohio's collaboration on No Caroline.&nbsp;The&nbsp;docu-style film for the remix of the track is full of nostalgia and warmth, capturing naturalistic performances as both artists chill and have fun.The playful concept and lo-fi aesthetic create a laidback, authentic vibe which shows the artists at their most comfortable.&nbsp;"The main aim was to elicit the energy of the track through a stylistic docu treatment of London and Leeds,"&nbsp;explains Eve Mahoney.&nbsp;"We set Ato's solo performance on a bridge to signify his connection between the two cities."

United Kingdom

Oisín Ruben

Eve Mahoney

Edward Lloyd

Untold Studios

Annie Ayres

Ato X Flohio 'No Caroline (Remix)' by Eve Mahoney

Ato-X-Flohio-'No-Caroline-Remix'-by-Eve-Mahoney

Following last year's unlikely hit Mary Berry, Niko B is back with International Baby, and an energetic promo directed by Lucy Hickling (aka LOOSE).Shot at various locations in&nbsp;Milton Keynes - hometown of&nbsp;Thomas Austin, aka Niko B - the video features a string of tongue-in-cheek vignettes. It's absurd and nonsensical, but in the best way.&nbsp;It's a visual that matches the understated, random nature of Austin's music, with a focus on accessibility and playful lyricism over emotion or substance.&nbsp;

LOOSE

Shea Coleman

Stink Rising

Hannah Bellil

Idris Rhys

James Middleton

Charlie Hutchins

Stink Films

Comedy

Niko B 'International Baby' by LOOSE

Niko-B-'International-Baby'-by-Lucy-Hickling

The everyday commute to London is not all&nbsp;it seems, in the cheerful promo for Fred again.. by Lucy Hickling, aka LOOSE.&nbsp;Reworking vocals from Julia Michaels, ripped from one of her Instagram posts (with full permission of course), we see Fred in various city locations, typing on his laptop.As we follow his journey, however, it is revealed&nbsp;that Fred isn't typing, but instead creating the track and playing the piano on his laptop.No doubt a recognisable concept for many on-the-go music producers, Hickling turns an everyday occurence into the main focus of the concept, intermixed with short, day in the life vignettes.&nbsp;Switching between vertical aspect ratios and&nbsp;traditional 16:9, the cinematography matches the fluidity of the concept, feeling very much off the cuff and authentic.&nbsp;

Pete Fullarton

Electronic

Remix

Fred again.. 'Julia (Deep Diving)' by LOOSE

Fred-Again-'Julia-(deep-Diving)'-by-Lucy-Hickling

Kojaque takes a wide-eyed journey through a pulsating neon nightmare in Henry Dean's hypnotic promo for Coming Up.&nbsp;Anchored by an outstanding performance from the artist, the&nbsp;cinematic video captures the angst and urgency of the titular experience and throws it right back in your face -&nbsp;it’s a visual feast that intrigues at every turn.Opening with an injured Kojaque bleeding out onto the backseat of a car, the film is a manic recollection of a drug-fuelled trip, and full of unexpected twists and turns.HENRY DEAN:<blockquote>Eventually we landed on this wide-eyed ride through a pulsating neon hell.</blockquote>"As soon as this brief landed in my inbox, I knew it would be one for me. After delving into Kojaque’s music and getting a glimpse of the visual world he’s created for himself so far, it was clear this would be a chance to collaborate with an artist who respects the craft and embraces outside-the-box-ideas."Some lofty concepts were discussed - including a one-shot video that involved catching a drone in a car and throwing it off a roof. But eventually we landed on this wide-eyed ride through a pulsating neon hell. Keeping our carousel of cinematic references at the forefront, we made a video that hopes to capture all the urgency, angst and relentlessness of Coming Up."RYAN MORGAN (HEAD OF MUSIC VIDEOS, FAMILIA)"Henry's done an incredible job creating a cinematic pick 'n mix for the eyes. But why should we be the ones to comment, when the people of YouTube have done such a stellar job for us... From YT user A*********y: 'How do I get this to auto repeat on my eyeballs' And, from&nbsp;M********n: 'Absolutely violently ill.'...Couldn't have said it better ourselves."

Henry Dean

Xiaoxuan Zhu

FAMILIA

Toby Walsham

Darius Williams

Fionn Hutton

Alice Abbey-ryah, Calvin How

Calvin How

Ciara Macdonald

Leah Burton

Final Cut

Megan Lee

The Mill

Charlie Morris - Colourist Producer, Nikki Porter - Edit Producer

OB Management

Stephen Ellis

Soft Boy Records, Pias

PIAS

Ryan Morgan

Alternative

Kojaque 'Coming Up' by Henry Dean

Kojaque-'Coming-Up'-by-Henry-Dean

Grace Davies displays her on-screen charisma with this heartfelt performance of Invisible captured by Aella Jordan-Edge.The former&nbsp;X Factor contestant sings her story in a nightclub bathroom - and the pain of suffering from lack of self-esteem is echoed by a girl who is in a moment of pure anguish.Jordan-Edge shows that its the support and solidarity of friends that really makes the difference when we are feeling vulnerable (and invisible), without glossing over the difficulty of dragging oneself from the depths of misery. Meanwhile&nbsp;Grace Davies provides a sensitive but worldly-wise perspective.

Aella Jordan-Edge

Jerome Danvers

Rankin Creative

Joe Taylor

Holly Miller

Rankin Film

Grace Davies 'Invisible' by Aella Jordan-Edge

Grace-Davies-'Grace-Davies-Music-Video-Directed-By-Aella-Jordan-Edge-'-by-Aella-Jordan-edge

Aella Jordan-Edge reworks the Cinderella fairytale&nbsp;in this triumphal visual for NUUXS, the story of a commercial cleaner who finds her own way to the ball.Lucy Namgauds gives an emphatic performance as a girl who is well and truly over it. She’s on her way to a soul-destroying job, and to top it all off, she’s just realised her prince was not who she thought she was. Thankfully, NUUXS is here to make an intervention. In a fantasy sequence, the singer appears as a proto-fairy godmother, with some sisterly advice: “Get up and go / move on, you know / you got options baby”.Even with naturalistic light and colour, DoP Donny Johnson and colourist Ruth Wardell find a way to lend the dullest of locations a celebratory quality. And this is compounded by a tension-building edit by Meg Thorne. There’s a subtle emotional power when NUUXS first appears with her rallying pep talk, interrupting reality in ethereal violet light. Jordan-Edge's visual gets right to the crux of the Cinders story.

Tonic

Beth Montague

Joseph Taylor

Kupa Warner

Riya Hollings

Jesse Walker

Meg Thorne

Cut+Run

Ruth Wardell

Electric Theatre Collective

Lucy Namgauds

Goldun Egg

Luke Maund

Alt-Pop

Alternative Pop, Dance

Synth Pop

Nuuxs 'Options' by Aella Jordan-Edge

Nuuxs-'Options'-by-Aella-Jordan-edge

Not Always is North London teenager Ama Lou&#39;s second release, with an engaging&nbsp;video by Danny McGuire that explores&nbsp;ideas of gender roles and shifting identities.We follow the progress of Ama and a boy in their swapped roles, mainly on a night on the town&nbsp;- well, Stoke Newington.&nbsp;Ama came up with the concept and it&#39;s deftly directed by McGuire &ndash;&nbsp;with Ed Munro as her cross-dressing, gender-bending&nbsp;counterpart.It&#39;s also something&nbsp;of a family affair behind the camera. Ama&#39;s&nbsp;DoP sister Mahalia John, and makeup artist mother Kate John both worked on the video.&nbsp;

Donny Johnson

Stills

Videos featuring Donny Johnson

2022 (1)

2021 (2)

2020 (2)

2019 (1)

2017 (1)

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