Niko B 'International Baby' by LOOSE
Rob Ulitski - 9th Feb 2021
Following last year's unlikely hit Mary Berry, Niko B is back with International Baby, and an energetic promo directed by Lucy Hickling (aka LOOSE).
Shot at various locations in Milton Keynes - hometown of Thomas Austin, aka Niko B - the video features a string of tongue-in-cheek vignettes. It's absurd and nonsensical, but in the best way.
It's a visual that matches the understated, random nature of Austin's music, with a focus on accessibility and playful lyricism over emotion or substance.
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Rob Ulitski - 9th Feb 2021
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Credits
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Production/Creative
- Director
- LOOSE
- Producer
- Shea Coleman
- Production Company
- Stink Rising
- Production Company
- SF
- Executive Producer
- HB
Camera
- Director of Photography
- Donny Johnson
Lighting/Grip
- Gaffer
- Idris Rhys
Art
- Art Director
- James Middleton
Editorial
- Editor
- Charlie Hutchins
Other credits
Production Assistant
Anna Peduzzi
Art Dept Assistant
Destinie Paige
Trainee Spark
Mia Yanez Gonzalez De Bulnes
Runner
Salma Lazraq
Rob Ulitski - 9th Feb 2021