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Ama Lou 'Not Always' by Danny McGuire

David Knight - 25th Jan 2017

Not Always is North London teenager Ama Lou's second release, with an engaging video by Danny McGuire that explores ideas of gender roles and shifting identities.

We follow the progress of Ama and a boy in their swapped roles, mainly on a night on the town - well, Stoke Newington. Ama came up with the concept and it's deftly directed by McGuire – with Ed Munro as her cross-dressing, gender-bending counterpart.

It's also something of a family affair behind the camera. Ama's DoP sister Mahalia John, and makeup artist mother Kate John both worked on the video.

 

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David Knight - 25th Jan 2017

Tags

  • New Director
  • Pop, Alt-Pop

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Credits

Production/Creative

Director
Danny McGuire
Producer
1st AD
1st AD
William Pope

Camera

Director of Photography
Mahalia John
Focus Puller
James Wicks
Steadicam
Josh Brooks
Steadicam
Andrew Bradley

Lighting/Grip

Gaffer
Milo Cosemans

Wardrobe

Stylist
Ama Lou
Make-up
Kate John
Make-up
Chris Kurz

Grading

Colourist
Joseph Bicknell
Colour grade company

Misc

Concept
Ama Lou
Clapper Loader
Liam Meredith
Clapper Loader
Willow Sanders
Stills
Donny Johnson
Runner
Callum Allen

Other credits

Thanks

Sarah & Brian Munro, Paul Sargeant @ PROCAM TV

Cast

Ed Munro, Matthias Robey, Frankie Chapman, Billy Jacobson, Nathan Taylor, Tyler Deniro Benn, Thomas Abibu, Sonny Collins, Charlotte Hawthorne, Elena Forrest, Katie Smith, Hannah Swift, Nicole Dixon

David Knight - 25th Jan 2017

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