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Nuuxs 'Options' by Aella Jordan-Edge

Ned Botwood - 17th July 2019

Aella Jordan-Edge reworks the Cinderella fairytale in this triumphal visual for NUUXS, the story of a commercial cleaner who finds her own way to the ball.

Lucy Namgauds gives an emphatic performance as a girl who is well and truly over it. She’s on her way to a soul-destroying job, and to top it all off, she’s just realised her prince was not who she thought she was. Thankfully, NUUXS is here to make an intervention. In a fantasy sequence, the singer appears as a proto-fairy godmother, with some sisterly advice: “Get up and go / move on, you know / you got options baby”.

Even with naturalistic light and colour, DoP Donny Johnson and colourist Ruth Wardell find a way to lend the dullest of locations a celebratory quality. And this is compounded by a tension-building edit by Meg Thorne. There’s a subtle emotional power when NUUXS first appears with her rallying pep talk, interrupting reality in ethereal violet light. Jordan-Edge's visual gets right to the crux of the Cinders story.

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Ned Botwood - 17th July 2019

Tags

  • Narrative
  • Alt-Pop
  • Alternative Pop, Dance
  • Synth Pop

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Credits

Production/Creative

Director
Aella Jordan-Edge
Production Company
Rankin Creative
Executive Producer
Beth Montague-Clyde
1st AD
Joseph Taylor

Camera

Director of Photography
Donny Johnson
Focus Puller
Darius Williams

Lighting/Grip

Gaffer
Kupa Warner

Wardrobe

Make-up
Jesse Walker
Wardrobe
Riya Hollings

Casting

Lead actor
Lucy Namgauds

Editorial

Editor
Meg Thorne
Editing company
Cut+Run

Grading

Colourist
Ruth Wardell
Colour grade company

Commission

Label
Goldun Egg

Misc

Spark
Luke Maund

Other credits

Production support

Andrew Lynch

Camera Trainee

Dasha Omelia

Make-up Assistant

Rae Mullins

Runner

Nina Athill

Ned Botwood - 17th July 2019

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