Nuuxs 'Options' by Aella Jordan-Edge
Ned Botwood - 17th July 2019
Aella Jordan-Edge reworks the Cinderella fairytale in this triumphal visual for NUUXS, the story of a commercial cleaner who finds her own way to the ball.
Lucy Namgauds gives an emphatic performance as a girl who is well and truly over it. She’s on her way to a soul-destroying job, and to top it all off, she’s just realised her prince was not who she thought she was. Thankfully, NUUXS is here to make an intervention. In a fantasy sequence, the singer appears as a proto-fairy godmother, with some sisterly advice: “Get up and go / move on, you know / you got options baby”.
Even with naturalistic light and colour, DoP Donny Johnson and colourist Ruth Wardell find a way to lend the dullest of locations a celebratory quality. And this is compounded by a tension-building edit by Meg Thorne. There’s a subtle emotional power when NUUXS first appears with her rallying pep talk, interrupting reality in ethereal violet light. Jordan-Edge's visual gets right to the crux of the Cinders story.
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Ned Botwood - 17th July 2019
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Credits
Production/Creative
- Director
- Aella Jordan-Edge
- Production Company
- Rankin Creative
- Executive Producer
- Beth Montague-Clyde
- 1st AD
- Joseph Taylor
Camera
- Director of Photography
- Donny Johnson
- Focus Puller
- Darius Williams
Lighting/Grip
- Gaffer
- Kupa Warner
Wardrobe
- Make-up
- Jesse Walker
- Wardrobe
- Riya Hollings
Casting
- Lead actor
- Lucy Namgauds
Editorial
- Editor
- Meg Thorne
- Editing company
- Cut+Run
Grading
- Colourist
- Ruth Wardell
- Colour grade company
- EC
Commission
- Label
- Goldun Egg
Misc
- Spark
- Luke Maund
Other credits
Production support
Andrew Lynch
Camera Trainee
Dasha Omelia
Make-up Assistant
Rae Mullins
Runner
Nina Athill
Ned Botwood - 17th July 2019