David Knight - 18th Dec 2013

Not content with being the UK's surprise global hit music video of 2013, Ian Pons Jewell's video for Naughty Boy's La La La featuring Sam Smith is also by some margin the most popular post on Promo News this year. 

Here is a playlist of our 15 'Most Viewed' videos - ie. the posts on Promo this year that got the most hits. The post for the La La La video, where Ian talks about his experience making the video shortly after arriving in Bolivia, has well over 20,000 hits since it was released in early May - a reflection of the widespread interest in this intriguing reintepretation of the Wizard of Oz story, influenced by some rather dark Bolivian folk tales.

That's followed by a more of the biggest British videos of the year - perhaps not surprisingly this list is dominated by UK-commissioned videos – starting with Vaughan Arnell's video for John Newman's massive hit Love Me Again. Interestingly no director features more than once in the list, and only one artist - Dizzee Rascal - features more than once. 

David Knight - 18th Dec 2013

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