Leading international VFX and grading studio Electric Theatre Collective has announced that it is partnering with the UK Music Video Awards once again this year, sponsoring one of its most prestigious awards: Best Director.It's the sixth year in succession that ETC has sponsored the highly-prized Best Director award at the UKMVAs. ETC is an independent VFX studio, with a multi-award-winning colour grading and VFX/CGI team working across the top music videos, commercials, features and episodic TV. With impeccable visual creativity always at the forefront of the work, recent award successes include commercials for Audible, Coca-Cola and John Lewis. The company's work on Pharrell Williams' Cash In Cash Out resulted in the video winning four awards at the UKMVAs, including Video Of The Year in 2022, and a D&AD Black Pencil.Launched in 2013 and based in Brick Lane in London, ETC recently opened a studio in New York, with services mirroring its London offering. Houman Abdallah has taken up residency as colourist in the new NYC studio, based in Lower Manhattan. Oliver Whitworth, ETC's colour executive producer, says: "It all begins with a bold creative vision. ETC are proud to sponsor the Best Director category at the UKMVAs, celebrating the filmmakers who push boundaries and bring extraordinary ideas to life on screen.”The announcement comes with the deadline for submissions to the UK Music Video Awards 2025 coming in just over four weeks time, on August 1st 2025.Entry is now open to the Best Director award, together with 37 other categories covering videos by music genre, special projects, live video, technical achievement, and individual and company awards - all via the UK Music Video Awards 2025 website.The full range of categories can be found at the UKMVA website here. More entry info is here. Entries to the awards are now being accepted on the website, here and here. The deadline for entries is at midnight (BST) on Friday, August 1st.That will be followed by two rounds of judging in most categories, with an announcement of nominations in late September. And the UK Music Video Awards 2025 ceremony will return to Magazine London, near the O2 Arena in London, on Thursday, October 30th.• UK Music Video Awards 2025 website
Promonews - 11 days ago