Mats Udd reunites with folk duo First Aid Kit to direct the breezy promo for Turning Onto You. Udd's latest collab with the sweetly harmonising Söderberg sisters takes place at a 1970s house party, complete with authentic, era-specific art direction and styling, and an overall sense of feelgood nostalgia. Popping up in different rooms around the house, the two sisters are captivating in their performances, and lend a cheery vibe to the whole concept.
Rob Ulitski - 8 months ago