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Earth, Wind & Fire ft Lucky Daye 'You Want My Love' by Andrew Litten

Rob Ulitski - 20th Oct 2021

Andrew Litten directs an intimate throwback promo for Earth, Wind & Fire's You Want My Love, featuring Lucky Daye.

The track is a reworked version of the group's iconic track Can't Hide Love, and the visuals play into this sense of nostalgia, with a narrative that pays homage to the group's roots and the status they have achieved throughout their illustrious career. 

Every bit as fun, spirited and spectacular as you'd imagine, it's a brilliant comeback for the group, and introduction for a new generation of fans.

ANDREW LITTEN: 

I wanted to submerge the viewer into the two worlds of EWF...

"Inspired by the Chicago clubs of the 1970s, we took an approach that celebrated an intimate transformation of Earth, Wind and Fire that their hometown, or the world for that matter, would have never seen during that era. After talking with the band and their team, it became clear that they were yearning for a more personal experience with their fans, and that’s where the root of our concept began.

"The piece jumps between a '70s-influenced speakeasy and a present-day club both densely filled with love, sweat, and imagery heavily referenced by photographers who captured the spirit of the two eras, such as Michael Abramson, Birney Imes and Gueorgui Pinkhassov.

"As we began to collectively shape the idea, I wanted to submerge the viewer into the two worlds of EWF, and chase tone over a linear storyline. It continuously became about finding a ‘less is more’ approach, and getting out of the way of their incredible performances.

"I have nothing but immense gratitude to Ralph, Verdine, Philip and the whole EWF team for collaborating with us on bringing this to life."

Rob Ulitski - 20th Oct 2021

Tags

  • Director's notes
  • Funk
  • Pop
  • Performance
  • Narrative
  • 1970s
  • Speakeasy

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Credits

Production/Creative

Director
Andrew Litten
Producer
Sara Clausen
Producer
Jami Arceo
Production Company
Obsidian
Executive Producer
Doug Klinger
Production Manager
Kelsey Anderson
1st AD
Cortez West

Camera

Director of Photography
Andrew Yuyi Truong
Focus Puller
Felipe Larrondo
2nd AC
Michelle Suh

Lighting/Grip

Gaffer
Kazmo Kida

Art

Art Director
Hanrui Wang

Wardrobe

Hair & Make-up
Stacy Gonzales
Wardrobe
Ken Law

Editorial

Editor
Andrew Litten

Grading

Colourist
Mike Howell
Grading company
Color Collective

VFX

VFX
Occlusion

Commission

Commissioner
Steven Gottlieb
Label
Ume

Misc

Director's Rep (US)
Reprobates

Other credits

Audio Post Production

One Thousand Birds

Audio Executive Producer

Guin Frehling

Sound Design/Mix

Andres Velasquez

Sound Editor

Juan Camilo Ortiz

Rob Ulitski - 20th Oct 2021

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