TR Gobrazy enters a dystopian miniature London estate, in Will Norman’s ambitious new promo.

Created through a link-up between Norman, the LAUZZA YouTube platform and Gobrazy, the video for Forreduci brings the rapper’s memories of life on the block through handcrafted diorama scenes and exposed tower block rooms, which chart his ascent. 

For the shoot, Norman and the team constructed a custom model tower block, a miniature off licence and tiny custom Lime bikes, creating a tactile version of modern London at 1:43 scale.

Norman collaborated with model-making house The Fixatorium, with the sets built and filmed at the studio’s Walthamstow space. It's a great feat, combining Norman's love for miniatures and creative concepts - as previously exhibited in his video for Jme & 8syn's TMNT - with the LAUZZA platform's aesthetic sensibilities. 

A standout video with painstaking creative work behind it, which shines bright in the final project.