Ruti 'I'll Be Your Friend' by Mihai Feflea
Promonews - 1st May 2026
Singer-songwriter Ruti attracts a band of followers as she walks through town announcing her message of friendship, in Mihai Feflea's charming video.
The promo for I'll Be Your Friend draws inspiration from the Pied Piper fable to symbolise the magnetic, almost magical pull of the music. As Ruti plays, random individuals are drawn in to their sound, recognising something of themselves in
the music before they realise they are following it.
The video moves from solitude to togetherness, ending with a shared moment of presence. But Feflea keeps things low-key and drily witty, as Ruti's followers are nonchalant and impassive in their collective response to the music far less cheerful than Ruti in fact. But it's just as impactful as if they were brimming with emotion.
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Promonews - 1st May 2026
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Credits
Production/Creative
- Director
- Mihai Feflea
- Producer
- Ella Griffith
- 1st AD
- Harley Ruby Cameron-furze
- Production Assistant
- Samson Alexander
- Production Runner
- Joe Gurney
Camera
- Director of Photography
- Jed Darlington-Roberts
- Focus Puller
- James Huthwaite
- Film Stock
- K
Lighting/Grip
- Gaffer
- Sid Maouche
- Lighting
- Gripvan
Wardrobe
- Stylist
- Shannon Kelsey Ann
- Make-up
- Vivi Melo
- Artist Styling Assist
- Tilly Hopcraft // Cast Stylist
Editorial
- Editor
- Oliver Ibanescu
- Assistant Editor
- Stefan Epuran
Grading
- Colourist
- Rux Staicu
Commission
- Commissioner
- KJ
- Label
- Big Family
- Creative Director
- Kim Jarrett // Commissioner Cover
Promonews - 1st May 2026