Jessie Ware channels her inner horsewoman - with leading actor James Norton as her willing steed - in Thomas James' steamy and atmospheric video for Ride.

Featuring an interpolation of the main theme from classic spaghetti western The Good, The Bad & The Ugly, the song certainly lends itself to having a cowboy-based video. But under James's direction, this takes an untypical turn, and certainly puts Jessie in control: Norton rides into Jessie's life, on white horse Caravan, but she asserts a majestic presence, and he becomes her submissive plaything.

With a moody cinematic monochrome palette shot by Natasha Duursma, this sees Jessie the disco diva making a leftfield move into an aesthetic that Thomas James has perfected working for hellraising rock-based acts and iconoclastic rappers like Kneecap. And it pays off, in adding another dimension to her mystique. 

"The video is fully about Jessie and James - and their pretty stellar performances," says Thomas James. "Twisting perhaps, expectations of the handsome alpha cowboy.

"They approached the project really wanting to push perceptions. We had a lot of rehearsal, and the guys were very keen to improvise...

"It was quite a liberating shoot, just rolling with the spontaneity. I think their on-screen chemistry, and there trust in each other, is what makes it what it is."