Georgie Cowan-Turner directs a stirring and thought-provoking promo for Paris Paloma. 

The video for Good Girl follows the director's video for the singer-songwriter's Good Boy in exploring perceptions of femininity and challenging entrenched male behaviour. It also has Paris taking on a very striking persona - in this case, the statue carved by a sculptor (played by actor Richard Armitage) that comes to life.

Anchored by painterly, atmospheric cinematography, the video explores ideas of beauty, the pressures of body politics and the history of how women's bodies are often depicted through art. It's also a fast-moving tale with echoes of classic horror fiction.

As Paris Paloma as the statue comes to life, then becomes flesh and blood, Cowan-Turner thrusts the viewer into a pulsating montage she takes on Armitage, the camera constantly in motion. With excellent craft and standout performances, it's a powerful visual.

"We wanted to create a video that explores the feeling of being watched and breaking free," Cowan-Turner explains, "sort of embodying the Margaret Atwood quote 'Up on a pedestal or down on your knees, it's all a male fantasy… You are a woman with a man inside watching a woman'. 

"From there we built a video that hints at male artists abusing their muses - the Pygmalion myth turning into our version of Frankenstein. But this time it's just the ‘perfected’ statue woman coming to life of her own accord and eventually becoming a flesh and blood woman, who chooses to eat and exist freely in her own body without only being a product of what others want her to be."

"The incredible Richard Armitage plays our male artist, a figure based around Picasso and Rodin. He creates a woman in his desired image, is terrified when she comes to life then tries to capitalise on it when she becomes her own woman.

"Through the myth of video we were keen to touch on current issues of men filming women without their consent, the rise of diet culture and cosmetic procedures, online hatred for women’s bodies and dismantling some of the visual styles and films through cinema that have played a part in normalising the male gaze.

"It’s always so exciting to work with Paris, she is a real storyteller, and voice of a generation as well as being an incredible presence on screen."