Finnish directors Henna Välkky and Samuel Häkkinen direct a slick, hyper-vibrant promo for Finland-based American performer Chachi. 

The video for Cherry Cake was created with all in-camera effects - no post production aside from basic colour correction - an approach that's reflected on-screen with a feverish amalgam of hallucinatory textures, live feedback loops and geometric art direction. 

"The main inspiration for the video was Chachi’s incredible dancing and energetic personality," explain Välkky and Häkkinen. "We wanted the visuals to frame this front and centre, but in an interesting and stylish way.

"We’ve always loved experimenting with in-camera effects and lo-fi analog video art. With the virtual studio background and the opportunity to build bigger set pieces, we went all in with a huge mirror plated kaleidoscope as the main set for the video.

"With Chachi dancing inside the kaleidoscope, we filled the background with abstract animations and sometimes feeding the live image from the camera back to the screen, creating an infinite video loop. We also had another camera, a retro MiniDV camcorder that we used to shoot Chachi from a different angle. Then we fed that footage behind her inside an old school television frame."