Harry Lindley continues his run of promos for British rock outfit Don Broco, with this innovative and complex visual for Disappear. 

The video opens with vocalist Rob Damiani running, in reverse, away from some explosive textures. From there, the video splits, cleverly lining up at different points to create seamless match cuts. 

It's an ambitious promo, evoking the technical prowess of directors like Michel Gondry and Saam Farahmand's 2009 promo for Cheryl Cole's 3 Words, but with a contemporary, rock-tinged twist - and lots of strobe.

Its the next step in Lindley's visual campaign for the band's new album, extending the exploration of artists M. C. Escher and Borges in the previous two videos, taking in themes of looping architecture, time, memory, mirrors and doubles. As a result it shifts between realities, some moving forward, some backward, all layered within the same environment. 

"Our aim was to evoke the sense of a single unbroken moment in time, as if captured by "quantum" cameras able to split apart and reform," says Lindley. "The central device – the separation and re-merging of two shots – was achieved mostly in camera.

"Two gimbal rigs (a Ronin 4D and an Osmo) were operated side by side, rolled simultaneously, then physically moved apart before being brought back together. When presented in split screen, this created the effect of one continuous shot breaking apart and reuniting. It required the impressive coordination of the entire crew to pull off the intricate choreography for these sustained takes.

"Key references included [Christopher Nolan movie] Tenet for its treatment of forward and reversed time in the same frame, the stark black-and-white 16mm reversal stock of Pi, and the work of Michel Gondry, particularly the split-screen sequence in The Green Hornet and the collapsing memories in Eternal Sunshine of the Spotless Mind.

"Wonderland Films handled the visual effects, which included set extensions, reversed physics simulations and the redaction of the love-interest character. The structure and execution of the video mirror the track’s themes of separation, disintegration and disappearance."