RAYE 'Where Is My Husband!' by The Reids

David Knight - 25th Sept 2025
Directing brothers The Reids present a fast and furious fever dream for RAYE's supremely catchy first offering from her next album.
The video for the infectious Where Is My Husband! is both very RAYE and very Reids, channelling some of the dizzying visual language in Genesis - the singer's magnum opus from early last year - with the breathless energy of William and Ed Reid's video for James Blake's Thrown Around.
Essentially it's a very enjoyable live action cartoon, dealing with a personal subject - RAYE's continuing singledom -Â with humour and pizzazz.
The project is announced the way Genesis ends, with the insignia of a classic Warner Bros cartoon, flagging RAYE's new musical direction as Retro Pop, and then dropping her from a black void into a hotel corridor where she sees her ideal man walking away, slightly out of reach. And then she's handed a mic as she's thrust into a Supremes-style girl group.
From then on, RAYE is thrown into different scenarios, switching between colour and black and white, and never quite managing to get hold of The Husband she has yet to meet. There's so much going on, it's something that really rewards further viewing - to enjoy the technical feat provided by the directors, and RAYE's outstanding, thoroughly committed performance.Â
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David Knight - 25th Sept 2025
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Credits
Production/Creative
- Director
- The Reids
- Producer
- Rowan Macintosh King
- Production Company
- AC
- Executive Producer
- James Hackett
- Production Manager
- Cerys Kenneally
- Production Manager
- Henry Richmond
- 1st AD
- Ty Hack
Camera
- Director of Photography
- Jake Hunter
- Focus Puller
- Sam Rawlings
- 2nd AC
- Ellie Spigariol
- Munich DoP
- Freidemann Leis
Lighting/Grip
- Gaffer
- Jonny Boomer
- Key Grip
- Thomas Treveil
- Key Grip
- Steve Morgan
Art
- Production designer
- Sasha Hilton
Wardrobe
- Stylist
- El-shaddai Nyagodzi (cast)
- Stylist
- Eniola Dare (artist)
- Hair
- Alex Price
- Make-up
- Lan Nguyen-Grealis
Choreography
- Choreographer
- Maureen Moores
Casting
- Casting director
- Coralie Rose
- Lead Dancer
- Asmara Cammock
- Lead Dancer
- Emma Rose
Editorial
- Editor
- Nik Kohler
- Editing company
- Cabin Editing Company
- Edit Producer
- Eppie Bowler
- EP
- Ruth Minkley
- Head Of Production
- Caylee Banz
Grading
- Colourist
- Rich Fearon
- Colour grade company
- BS
VFX
- VFX
- James Marshall
- Post production company
- BS
- Post Producer
- Hazel Gibson
- EP
- Arsenii Pronkin
Commission
- Commissioner
- Mikey Robbins
- Label
- Human Re-sources
- Creative Agency
- CUYJET
- Creative Producer
- Geremiah Edness
- Agency Producer
- Matt Scheffer
Misc
- DoP's representation
- United Talent
- Additional VFX
- A
David Knight - 25th Sept 2025