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RAYE 'Where Is My Husband!' by The Reids

David Knight - 25th Sept 2025

Directing brothers The Reids present a fast and furious fever dream for RAYE's supremely catchy first offering from her next album.

The video for the infectious Where Is My Husband! is both very RAYE and very Reids, channelling some of the dizzying visual language in Genesis - the singer's magnum opus from early last year - with the breathless energy of William and Ed Reid's video for James Blake's Thrown Around.

Essentially it's a very enjoyable live action cartoon, dealing with a personal subject - RAYE's continuing singledom - with humour and pizzazz.

The project is announced the way Genesis ends, with the insignia of a classic Warner Bros cartoon, flagging RAYE's new musical direction as Retro Pop, and then dropping her from a black void into a hotel corridor where she sees her ideal man walking away, slightly out of reach. And then she's handed a mic as she's thrust into a Supremes-style girl group.

From then on, RAYE is thrown into different scenarios, switching between colour and black and white, and never quite managing to get hold of The Husband she has yet to meet. There's so much going on, it's something that really rewards further viewing - to enjoy the technical feat provided by the directors, and RAYE's outstanding, thoroughly committed performance. 

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David Knight - 25th Sept 2025

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Credits

Production/Creative

Director
The Reids
Producer
Rowan Macintosh King
Production Company
Executive Producer
James Hackett
Production Manager
Cerys Kenneally
Production Manager
Henry Richmond
1st AD
Ty Hack

Camera

Director of Photography
Jake Hunter
Focus Puller
Sam Rawlings
2nd AC
Ellie Spigariol
Munich DoP
Freidemann Leis

Lighting/Grip

Gaffer
Jonny Boomer
Key Grip
Thomas Treveil
Key Grip
Steve Morgan

Art

Production designer
Sasha Hilton

Choreography

Choreographer
Maureen Moores

Casting

Casting director
Coralie Rose
Lead Dancer
Asmara Cammock
Lead Dancer
Emma Rose

Editorial

Editor
Nik Kohler
Editing company
Cabin Editing Company
Edit Producer
Eppie Bowler
EP
Ruth Minkley
Head Of Production
Caylee Banz

Grading

Colourist
Rich Fearon
Colour grade company

VFX

VFX
James Marshall
Post production company
Post Producer
Hazel Gibson
EP
Arsenii Pronkin

Commission

Commissioner
Mikey Robbins
Label
Human Re-sources
Creative Agency
CUYJET
Creative Producer
Geremiah Edness
Agency Producer
Matt Scheffer

Misc

DoP's representation
United Talent
Additional VFX

David Knight - 25th Sept 2025

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