JADE 'Headache', 'Glitch', 'Silent Disco', 'Lip Service', 'Unconditional' and 'Self Saboteur' by Fa & Fon

Promonews - 23rd Sept 2025
Fa & Fon have directed six new visualisers as part of the visual album release of JADE's debut solo album That's Showbiz Baby!, each one translating the singer's sound into playful, cinematic worlds, delivered in the directing duo's signature style.
The new arrivals fit perfectly into the manically satirical sensibility established by previous acclaimed videos for the album, including the twin sisters' previous collaborations with ex-Little Mix's Jade Thirlwall, for Midnight Cowboy and IT Girl - all featured on the visual album. Furthermore, while each visualiser feels like its own little universe, they also weave together into a bigger picture.
In Headache, JADE attempts to impress a judging panel of tough-to-please nightlife princesses with her burlesque-friendly act - involving a (genuinely impressive) JADE-branded giant cup of tea...
In Glitch, JADE hangs with her clone-like gang, engaging in strange rituals that get increasingly out of hand, delivered in an intense cut by editor Pawel Achtelik.
For the wistful Silent Disco, we're taken to the dancefloor with a twist, as JADE and boyfriend Jordan are replaced by 'lookalikes' whose age profile is more appropriate to the working men's club setting.
In the quais-romantic viz for Lip Service, JADE is the girl on a Noughties-style late night adult TV channel, with a charmed (and charming) caller who has the hots for her...
In the more reflective but still satirical Unconditional, Fa & Fon revisit the scenarios for the previous visualisers through apparent BTS and CCTV footage, revealing JADE's sadness and the emptiness behind the pop artifice.
In Self Sabateur, its all about JADE's online personality through live videos on social media - with her various incarnations providing entertaining fakeness while revealing some underlying truth. And its funny - including the generally unflattering chat feed.
JADE is very good in this one - as she is in all of them - and it arguably acts as a microcosm of the whole album campaign. It also exemplifies what a fine job that Fa & Fon have done too in this ambitious and very impressive project.
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Promonews - 23rd Sept 2025
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Credits
Production/Creative
- Director
- Fa & Fon
- Producer
- Matthew Serafini
- Producer
- Millie O'Brien
- Production Company
- PF
- Executive Producer
- Rik Green
- Production Manager
- Lara Olutunmogun
- 1st AD
- Joe Mulvihill
- Location Manager
- Mike Glynn
- Production Assistants
- Aja Abrahams, Tolkien Evans
- 2nd AD
- Jacqui Moore
- 3rd AD
- Toby Leahy
- Runners
- Slater Stewart, Nadia Afif
Camera
- Director of Photography
- Toby Leary
- 1st AC
- Christina Ivanova
- 2nd AC
- Ada Wesolowska
- DV Camera Operator
- Ryan James
- CCTV Camera Operator
- Patrick Flannery Walker
- DIT
- Alyona Baranoff
- Camera Trainee
- Adam Langdon
- BTS
- Yazz James, Johnnie Gibbs, Adam Theo, Tay, Alice, Callum
- Camera Kit
- Emmyland
Lighting/Grip
- Gaffer
- Eliot Morris
- Sparks
- James Booker, Goncalo Soares
- Lighting Trainees
- Georgia Williams, Fraser Hanley-Nicholls
- Lighting Kit
- Boomer Lighting
Art
- Production designer
- CC
- Prop Buyers
- Claire Heverin, Bella Battista
- Art Assistant
- Tekin Emir
- Art Dept Runner
- Lia Mistry
Wardrobe
- Stylist (Artist)
- Zack Tate
- Stylist (Artist)
- Jamie McFarland
- Hair (Artist)
- Aaron Carlo
- Make-up (Artist)
- Byron London
- Seamstress (JADE team)
- Su Haines
- Styling (Additional Cast)
- Valeria Chrampani
- Styling Assistant (Additional Cast)
- Harper Celeste
- Hair Stylist (JADE team)
- Aaron Carlo
- Makeup Artist (JADE team)
- Byron London
- HMU (Additional Cast)
- Lisa Chau
- HMU Assistant (Additional Cast)
- Inca Edghill
Choreography
- Choreographer
- Asantewa Aboah
Casting
- Casting director
- LC
- Featuring
- Jordan Stephens
- Additional Cast:Diane Donaldson, Tony Wallace, Corienne Mitchell, Jeanette Davidson, Lautaro Fernandez, Robert Mitchell, Satish Pema, Sumire Tateno Woods, Dakota Schiffer, Jaylin Ye, Nephè Horne, Hollie Nefer, Theo Papoui, Jada Paddy, Karina Dennis
- Extras Casting
- Talent Talks
Editorial
- Editor
- Pawel Achtelik
- Editing company
- A
- Edit Assistant
- Millie Gray
- Edit Producers
- Amanda Jenkins, Rodrigo Marquez
Grading
- Colourist
- Daniela Rotaru
- Colour grade company
- Time Based Arts
- Colour Producer
- Thea Dagnaud
VFX
- VFX Company
- Bubble TV
- Bubble Managing Director/EP
- Sam Phinika
- VFX / Graphic Artists
- Tim Mellem, Luying Dong, Jake McConnell
Agent
- Director's Representation
- H
Commission
- Commissioner
- Kat Cattaneo
- Label
- RCA Records
- Director of Visual Creative
- Kat Cattaneo
- Director of Marketing
- Simon Forbes
- Head of Marketing
- William Stevens
- Head of Digital
- Holly Stevens
- Creative Coordinator
- Ella Lindsay
- Artist Management
- Amy Tufnell, Kevin Beisler, Alana Balden
Promonews - 23rd Sept 2025