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JADE 'Headache', 'Glitch', 'Silent Disco', 'Lip Service', 'Unconditional' and 'Self Saboteur' by Fa & Fon

Promonews - 23rd Sept 2025

Fa & Fon have directed six new visualisers as part of the visual album release of JADE's debut solo album That's Showbiz Baby!, each one translating the singer's sound into playful, cinematic worlds, delivered in the directing duo's signature style.

The new arrivals fit perfectly into the manically satirical sensibility established by previous acclaimed videos for the album, including the twin sisters' previous collaborations with ex-Little Mix's Jade Thirlwall, for Midnight Cowboy and IT Girl - all featured on the visual album. Furthermore, while each visualiser feels like its own little universe, they also weave together into a bigger picture.

In Headache, JADE attempts to impress a judging panel of tough-to-please nightlife princesses with her burlesque-friendly act - involving a (genuinely impressive) JADE-branded giant cup of tea... 

In Glitch, JADE hangs with her clone-like gang, engaging in strange rituals that get increasingly out of hand, delivered in an intense cut by editor Pawel Achtelik.

For the wistful Silent Disco, we're taken to the dancefloor with a twist, as JADE and boyfriend Jordan are replaced by 'lookalikes' whose age profile is more appropriate to the working men's club setting.    

In the quais-romantic viz for Lip Service, JADE is the girl on a Noughties-style late night adult TV channel, with a charmed (and charming) caller who has the hots for her...

In the more reflective but still satirical Unconditional, Fa & Fon revisit the scenarios for the previous visualisers through apparent BTS and CCTV footage, revealing JADE's sadness and the emptiness behind the pop artifice.

In Self Sabateur, its all about JADE's online personality through live videos on social media - with her various incarnations providing entertaining fakeness while revealing some underlying truth. And its funny - including the generally unflattering chat feed.

JADE is very good in this one - as she is in all of them - and it arguably acts as a microcosm of the whole album campaign. It also exemplifies what a fine job that Fa & Fon have done too in this ambitious and very impressive project.

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Promonews - 23rd Sept 2025

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Credits

Production/Creative

Director
Fa & Fon
Producer
Matthew Serafini
Producer
Millie O'Brien
Production Company
Executive Producer
Rik Green
Production Manager
Lara Olutunmogun
1st AD
Joe Mulvihill
Location Manager
Mike Glynn
Production Assistants
Aja Abrahams, Tolkien Evans
2nd AD
Jacqui Moore
3rd AD
Toby Leahy
Runners
Slater Stewart, Nadia Afif

Camera

Director of Photography
Toby Leary
1st AC
Christina Ivanova
2nd AC
Ada Wesolowska
DV Camera Operator
Ryan James
CCTV Camera Operator
Patrick Flannery Walker
DIT
Alyona Baranoff
Camera Trainee
Adam Langdon
BTS
Yazz James, Johnnie Gibbs, Adam Theo, Tay, Alice, Callum
Camera Kit
Emmyland

Lighting/Grip

Gaffer
Eliot Morris
Sparks
James Booker, Goncalo Soares
Lighting Trainees
Georgia Williams, Fraser Hanley-Nicholls
Lighting Kit
Boomer Lighting

Art

Production designer
Prop Buyers
Claire Heverin, Bella Battista
Art Assistant
Tekin Emir
Art Dept Runner
Lia Mistry

Wardrobe

Stylist (Artist)
Zack Tate
Stylist (Artist)
Jamie McFarland
Hair (Artist)
Aaron Carlo
Make-up (Artist)
Byron London
Seamstress (JADE team)
Su Haines
Styling (Additional Cast)
Valeria Chrampani
Styling Assistant (Additional Cast)
Harper Celeste
Hair Stylist (JADE team)
Aaron Carlo
Makeup Artist (JADE team)
Byron London
HMU (Additional Cast)
Lisa Chau
HMU Assistant (Additional Cast)
Inca Edghill

Choreography

Choreographer
Asantewa Aboah

Casting

Casting director
Featuring
Jordan Stephens
Additional Cast:Diane Donaldson, Tony Wallace, Corienne Mitchell, Jeanette Davidson, Lautaro Fernandez, Robert Mitchell, Satish Pema, Sumire Tateno Woods, Dakota Schiffer, Jaylin Ye, Nephè Horne, Hollie Nefer, Theo Papoui, Jada Paddy, Karina Dennis
Extras Casting
Talent Talks

Editorial

Editor
Pawel Achtelik
Editing company
Edit Assistant
Millie Gray
Edit Producers
Amanda Jenkins, Rodrigo Marquez

Grading

Colourist
Daniela Rotaru
Colour grade company
Time Based Arts
Colour Producer
Thea Dagnaud

VFX

VFX Company
Bubble TV
Bubble Managing Director/EP
Sam Phinika
VFX / Graphic Artists
Tim Mellem, Luying Dong, Jake McConnell

Agent

Director's Representation

Commission

Commissioner
Kat Cattaneo
Label
RCA Records
Director of Visual Creative
Kat Cattaneo
Director of Marketing
Simon Forbes
Head of Marketing
William Stevens
Head of Digital
Holly Stevens
Creative Coordinator
Ella Lindsay
Artist Management
Amy Tufnell, Kevin Beisler, Alana Balden

Promonews - 23rd Sept 2025

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