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Aryeé The Gem 'F.O.L' by MOM

Rob Ulitski - 16th Dec 2024

Directing duo MOM turn an LA strip mall into an atmospheric wonderland for Aryeé The Gem.

In their second video for the up-and-coming R&B artist following the dreamlike FWM, husband and wife team MOM - Matt Plaxco and Ray Larkin - keep their focus on performance and creative cinematography in the video for F.O.L., as Aryeé drifts from parking lot to supermarket, surrounded by strangers in their cars enjoying the late-night vibes.

The abyss-like darkness stands in contrast with the heavy wash of UV light and vibrant colours, which creates an enigmatic and thrilling scene - it's an inspired complement to Aryeé The Gem's woozy, moody soundscapes. Lovely work. 

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Rob Ulitski - 16th Dec 2024

Tags

  • Performance
  • Neon
  • UV
  • Parking Lot
  • Colourful
  • Vibrant

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Credits

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Production/Creative

Director
MOM
Producer
Sebastian Urrea
Production Company
Samacan
Production Manager
Isaiah Moses
1st AD
Ibrahim "hamm" Yilla

Camera

Focus Puller
Draven Kleer
Steadicam
Christopher David Smith
David Adler-Diaz

Lighting/Grip

Gaffer
Carlos Rojas
Key Grip
Evan Williams

Art

Art Director
Ibrahim "hamm" Yilla

Wardrobe

Stylist
Damaris Flores
Hair
Malcolm Marquez
Make-up
Akil Mccoy
Jannelle Hill

Choreography

Movement Director
Sama Smith

Casting

Casting director
Molly Flynn

Editorial

Editor
Jorge Alejandro

Grading

Colourist
Ana Escorse

VFX

VFX
Medet Pbc

Agent

Director's Representation

Rob Ulitski - 16th Dec 2024

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