Directing duo MOM turn an LA strip mall into an atmospheric wonderland for Aryeé The Gem.In their second video for the up-and-coming R&B artist following the dreamlike FWM, husband and wife team MOM - Matt Plaxco and Ray Larkin - keep their focus on performance and creative cinematography in the video for F.O.L., as Aryeé drifts from parking lot to supermarket, surrounded by strangers in their cars enjoying the late-night vibes.The abyss-like darkness stands in contrast with the heavy wash of UV light and vibrant colours, which creates an enigmatic and thrilling scene - it's an inspired complement to Aryeé The Gem's woozy, moody soundscapes. Lovely work.
Rob Ulitski - 8 months ago