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Victor Ray, Strandz And Kojey Radical 'Sticks And Stones' by Harvey Pearson

Rob Ulitski - 11th Dec 2024

Harvey Pearson directs a plaintive promo for Victor Ray, Strandz and Kojey Radical. 

The captivating video for Sticks & Stones leans into an intimate style, making space for lingering performance shots and abstract cutaways. 

Ensuring each artist has their time in the spotlight, the video effortlessly transitions from solo to group shots, with a fresh and contemporary edge. 

"When directing the video, I wanted to create a performance video that allowed each artist to shine - both individually and in their interactions with one another," Pearson explains.  "Victor, Kojey, and Strandz each bring such distinct and dynamic styles to their performances, and it was exciting to embrace and highlight their unique energy.

"It was equally important to carve out a space for Victor to tell his story, particularly hearing him deliver his first rap verse - giving the video a sense of personal narrative that complements the collaborative energy of the track.

"By combining stripped-back yet bold visuals with moments of intimacy and connection, I aimed to amplify the emotion and individuality that makes [the song] so powerful."

Rob Ulitski - 11th Dec 2024

Tags

  • Director's notes
  • Hip Hop
  • Performance
  • Abstract
  • Collaboration
  • Intimate
  • Connection
  • Narrative

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Credits

Production/Creative

Director
Producer
Danielle Keane
Production Company
Amelia Studios
Executive Producer
Jamie Glydon
Production Manager
Eloise Skeet
Production Manager
Alice Ellis
1st AD
Oli Hill
Runner
Karina Barberis, Runner

Camera

Director of Photography
Henry Gill
Focus Puller
Harry Coleman
2nd AC
Felix Wildey
Steadicam
Justin Theodore
Trainee
Rory Thomas, Trainee

Lighting/Grip

Gaffer
Mary Kalecinska
Gaffer
Sachin Parmar
Spark
Frederick Stisted, Spark

Wardrobe

Stylist
Anastasia Busch
Hair
Lucy Muyanga
Make-up
Amie Harfield
Make-up
Jumoke Ajayi
Hair Assistant
Kunmi Dada, Makeup Assistant

Editorial

Editor

Commission

Commissioner
Grace Emmett
Commissioner
Alexandra Photiou
Label
Decca
Management
Alex Stables, Creative Director

Rob Ulitski - 11th Dec 2024

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