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Aziya 'Bambi' by Deadhorses

Promonews - 15th Nov 2024

Deadhorses create a riveting sensory overload, inspired by first wave digital tech, for up-and-coming London indie-pop artist Aziya.

The visually engaging video for Bambi reflects the track's steely beats and rush of metallic synths with a lo-fi Hi8 graphics and gnarly greenscreen aesthetic with crucifix iconography from the late 80s 'golden age' of MTV. And in the fashion of the director duo's UKMVA-nominated video for Joalin it is delivered in a ferocious edit for maximum impact, a blitz of lo-fi pop glam imagery stuffed into a mere two and bit minutes.       

Impressive stuff from the pair who, intentionally or not, appear to be reviving a bygone age of 'video art'. Very interesting to see what they come up with next - and one suspects that 2025 could be a big year for Deadhorses.

Promonews - 15th Nov 2024

Tags

  • Pick of the Day
  • Performance
  • VFX
  • Indie

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Credits

Production/Creative

Director
Deadhorses
Producer
Rachel Davies
Creative Director
Lillie Eiger

Camera

Director of Photography
Klara Rychtarcikova
Focus Puller
Charlie Martin

Lighting/Grip

Gaffer
Mary Kalecinska
Spark
Breandan McBennett

Editorial

Editor
Deadhorses

Grading

Colourist
Deadhorses

Commission

Commissioner
Label
Atlantic Records

Promonews - 15th Nov 2024

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