Bryan M. Ferguson directs a gritty, sexy and hypnotic promo for Canadian electronic artist Robert Alfons, aka TR/ST - singing his new track, karaoke-style, in a honky-tonk bar in Glasgow. 

The video for Performance overflows with dark, enigmatic energy, intercutting close-ups of Alfons, prowling on-stage, with the silhouetted faces of bar regulars staring back at him, devoid of any emotion. It exudes the feeling of late, tipsy nights at random bars and the euphoric feeling of being lost for a moment in time.

"I've been a TR/ST fan for many years and when I decided to reach out to Robert, I didn't expect him to ask me to do the video for Performance," Ferguson explains. 

"My first instinct was to do a video that was somewhat of a contrast to how the song sounds. It would have been easy to tread on familiar ground with this song but having seen Robert's new album art, it really helped me rethink what a TR/ST video could be.

"Robert had many references and ideas but one thing we really connected on was when Anton Corbijn would do videos for bands that were visually juxtaposed to what the song sounded like. We decided to go the direction of Depeche Mode's It's No Good - with Robert even styled like Dave Gahan during DM's early 90s tour.

"Robert flew out to Glasgow and I found the only honky-tonk bar and venue that exists in Scotland (who asked to be paid in cash) and we shot the video in one day. Felt like a fever dream making this one. If you had told me a decade ago that I'd convince TR/ST to let me direct a video for him in a sticky venue in the south side of Glasgow, my spit-take would have drowned you."