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Nerve, Songer & D Double E 'Tonkz' by Bailey Tom Bailey

Rob Ulitski - 11th Sept 2024

Nerve, Songer, & D Double E head for a workout in Bailey Tom Bailey's sweaty, funny promo for Tonkz. 

Opening with a definition of the word 'Tonk' (in this context, to have big, well developed muscles), the video takes place in a small gym, where each artist has their own time to shine. 

With Nerve and Songer working out, D Double E does the rounds as a pestering personal trainer - and acts as a narrator of sorts, leading viewers around the space, as the other artists weave in and out of the performance.

With a simple brief for a video in a bodybuilding gym, director Bailey felt the macho set brimming with comedy potential to complement the in-your-face, humorous track. To push the concept to its most absurd for the finale, Bailey recalled videos of powerlifters who, at the peak of their extension, end up vomiting into the crowd, imagining D Double E pushing a client too far and hastening that messy conclusion. 

FIlmed at the independent TNT Gym in Songer’s hometown of Reading - which had just undergone a new all-red paint job - Bailey Tom Bailey has provided a comedic vision which perfectly aligns the upbeat track, and the colour scheme of the location. 

“I’ve found comedy to be a mode that can contain my diverse ideas," he says. "I want to create things that are fun, surreal with a subversive or transgressive edge. Aesthetically, I try to create a world and visual language for each project, which I find naturally evolves from the idea.

"Often my work achieves colour cohesion through removing colour. So I was keen [with Tonkz] to create a look both dramatic and high contrast while still remaining colourful. The colour scheme was dominated by reds in the location already so it was natural to reflect this in the wardrobe.”

Rob Ulitski - 11th Sept 2024

Tags

  • Comedy
  • Performance
  • Gym
  • Workout
  • Playful
  • Charismatic
  • Glossy

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Credits

Featured here in the credits?

Production/Creative

Director
Bailey Tom Bailey
Producer
Simon Stolland
Production Company
Great Guns
Production Company
Ballistic
Production Company
Aukes Media

Camera

Director of Photography
Simon Stolland
Focus Puller
Arthur Attenborough

Lighting/Grip

Gaffer
Louis Johnson

Wardrobe

Stylist
Amelia Jablonsma
Make-up
Caitlin Ross

Editorial

Editor
Bailey Tom Bailey

Grading

Colourist
Thomas Kumeling

Agent

Director's Representation
Great Guns

Rob Ulitski - 11th Sept 2024

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