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Sad Night Dynamite 'Wake Up Pass Out' by Balázs Simon, Cátia Abreu

Rob Ulitski - 9th Aug 2024

Balázs Simon and Cátia Abreu co-direct a stirring, innovative promo for Sad Night Dynamite. 

The video for Wake Up Pass Out is a tour de force of creativity, blending complex techniques with cutting-edge technology in a haunting, hypnotic package, which takes the duo's taste for challenging, fantasy-driven visuals to the next level.

Welcome to a new kind of monster, faturing the twin heads of SND's Josh and Archie...

Balázs Simon drew inspiration from themes of overconsumption and a lack of self-control. In today's world, many of us are familiar with the experience of not knowing when to stop, often passing out with a phone still in hand. Social media obsession has a way of taking over our lives, turning us into our own monsters. 

"That's where the idea for the video came from; I love the sardonic honesty in Josh and Archie's music", Simon explains. "Instead of staying in the present and watching the guys perform on stage, we're lured into the arse end of a nightclub to watch their distorted, monstrous versions, which have only one goal: to grab our attention and consume us."

From the live-action shoot to 3D scanning the band, motion-capturing their performances, detailed prosthetics, a CGI monster, and photoscanning the streets of London to form the basis of the digital world, it's an ambitious project that is completely captivating from start to end. 

Definitely not something you'd want to encounter after a heavy night drinking...

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Rob Ulitski - 9th Aug 2024

Tags

  • Director's notes
  • Pick of the Day
  • UKMVAs 2024 nominee
  • Alternative
  • Haunting
  • Horror
  • Creature
  • CGI
  • Photoscanning
  • Prosthetics

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Credits

Production/Creative

Director
Catia Abreu
Director
Balázs Simon
Producer
Rowan Mackintosh King
Production Company
Executive Producer
Josef Byrne
Production Manager
Maddy Williams
1st AD
Kitty Rajakulasingam
Head Of Production
Alex Halley, Creative Director

Camera

Director of Photography
Focus Puller
Milo Brown
2nd AC
James Tilyard

Lighting/Grip

Gaffer
Charlie Relph
Spark
Georgie Fenny, Runner Driver

Art

Art Director
Hara Spyrou
Prosthetics Artist
Mathilda Mace

Wardrobe

Stylist
Suzie Walsh
Hair
Lauren Webster

Animation

Animator
Dávid Dell'Edera
Sculptor
László Aszalós, Monster Design

Editorial

Sound Studio
GAS Music, Sound Design

Grading

Colour Producer
Charlie Morris
Colourist
Alex Gregory
Colour grade company
No.8

VFX

Post production company
Umbrella Collective
Post production company
Jumpcut Productions
Post production company
Sunnyside Animation
Post Producer
Máté Barbalics
Post Producer
Ádám György
Post Producer
Dániel Szabó
Environment Artist
Áron Somay, Rigging TD

Commission

Commissioner
Sam Seager
Label
Awal
Label
Parlophone
Artist MGMT
George Shepherd, Hannah Browne

Rob Ulitski - 9th Aug 2024

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