Dave Free and Kendrick Lamar direct a thrilling conceptual promo for Kendrick's controversial Not Like Us. 

Shot across LA and Compton, the video is an ambitious, hyperactive display of performance and narrative elements, loosely visualising the lyrics. The big-budget visual leaves no resources on the table, with plenty of big crowd scenes, set builds and creative choreographed moments.

Mesmerising and standout work - exactly what we've come to expect from Kendrick's awesome canon of music videos.