Théo Asciak directs an evocative promo for SCH, situating the French rapper in an enigmatic atmosphere, ratcheting up through a series of performance vignettes that are shifting between black-and-white infrared and colour.

Boasting a darkly elegant vibe, the video for Les Hommes Aux Yeux Noirs employs the codes of fashion and cinema to captivate the audience. 

"I was very inspired by the track, the traces left by the universe in which we grew up," explains Asciak. 

"The film explores the perception of success for those who have nothing. Wether it’s through the artist's image or the get away possibility through money and gambling. Throughout the story, these elements mean hope for our protagonists."