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No Floor 'Keep Time' by Dan Fromhart

Rob Ulitski - 27th Mar 2024

Dan Fromhart directs a ruminative promo for Seattle band No Floor, capturing the group in a dreamlike fashion, opting for textural, abstract shots as opposed to direct-to-camera performance. 

For the majority of the video for Keep Time, backs are turned, guitars hide faces and the location plays a big part in the frame, adding to the transcendent, almost otherworldly vibe. A powerful, introspective visual that encapsulates the mood of the track.

"We shot this video on 16mm Kodak film on an unseasonably cold Seattle day," explains Fromhart, who shot the video at the Georgetown Steam Plant museum in Seattle.

"Our location naturally became its own character in the video," he adds. "The concrete building, built in 1906 housed secret shows in the 80s and 90s, most famously for Steve Albini's band Big Black."

 

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Rob Ulitski - 27th Mar 2024

Tags

  • Director's notes
  • New Director
  • Performance
  • Abstract
  • Dreamlike
  • Ruminative
  • Georgetown Steam Plant
  • Seattle

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Credits

Production/Creative

Director
Dan Fromhart
Producer
Dan Fromhart

Camera

Director of Photography
Ryan Zemke
Focus Puller
Isaac Baik
Film Stock

Lighting/Grip

Gaffer
Matt Lindberg
Additional Help By Luke Webster Brown

Editorial

Editor
Dan Fromhart

Grading

Colourist
Maurice Morales

Rob Ulitski - 27th Mar 2024

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