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Booba '6G' by Fred De Pontcharra

Rob Ulitski - 9th Feb 2024

French rapper Booba takes on the Yakuza with the help of assassin geishas in Fred De Pontcharra's mesmerizing promo for 6G. 

Boasting a montage of highly inventive vignettes, the video blends surreal editorial fashion vibes with a Kill Bill homage, glorious visual effects and a hint of generative AI. 

It's a lot to pack in to such a short clip, but the result is something fresh and cutting edge. 

The visual oozes replay appeal, every second overflowing with conceptual experimentation and snapshots of new technology - and it's safe to say De Pontcharra's eye for composition and cinematography shines brightly in this promo. 

Rob Ulitski - 9th Feb 2024

Tags

  • Rap
  • Performance
  • Vignette
  • conceptual
  • Editorial
  • Surreal
  • Inventive

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Credits

Production/Creative

Director
Fred De Pontcharra
Producer
China Presles
Production Company
Mynd X Wanda Prodctions
Executive Producer
China Presles

Camera

Director of Photography
Julien Lascar

Lighting/Grip

Gaffer
Satoshi Valley

Art

Production designer
Volta Inc

Wardrobe

Stylist
Takumi Iwata
Make-up
Yoshi.t

Editorial

Editor
Antoine Deslandes
Editing company
D-factory
Edit Producer
Ice Cream Paris

Grading

Colourist
Nicolas Gautier

VFX

VFX
Vhs Entertainment
Post production company
D-factory
Post Producer
Julien Lanard
Lead Compo
Mael Gaumont / Flame Artists

Agent

UK Agent
Alexa Haywood

Rob Ulitski - 9th Feb 2024

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