Eric Aydin-Barberini brings to life a Pixar-inspired, DIY promo for Welsh rapper Noah Bouchard.

The video's central theme revolves around Bouchard's character's feeling of isolation and absence of love, as he longs for the return of someone who once illuminated his world. 

Breaking away from convention, Aydin-Barberini captures the entire video on an iPhone through Snapchat, resulting in a seamless fusion of gen-Z home footage aesthetics with the nostalgic charm of the beloved Pixar animations they grew up on - particularly referencing opening scenes from the studio's 2009 classic Up.

It's a striking, lo-fi concept, which experiments with the technology we have at our fingertips, and leans into its DIY, homemade aesthetic.