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George Riley and Hudson Mohawke 'S e x' by Tom Furse

Rob Ulitski - 16th Oct 2023

Tom Furse directs a psychedelic AI promo for George Riley and Hudson Mohawke. 

The high-energy promo for S e x presents a frantic amalgamation of visual styles, all heavily referencing the aesthetics of internet culture. 

Via an AI model trained on Riley's face, the artist is reimagined as a a muscle-bound gym bro, a suited incel, a 90s video game character, and many more. This narrative anchor places Riley into powerful characters that mock the male gaze and reverse stereotypical gender roles. 

In line with the coruscating electronic track, the video moves at a breakneck pace, steaming through different styles and aesthetics without pause. This creates a trippy, almost overstimulating vibe that lingers long after watching. 

Rob Ulitski - 16th Oct 2023


  • Animation
  • Performance
  • AI
  • aesthetic
  • Internet Culture
  • Style
  • Male Gaze

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Tom Furse
Natalia Maus
Production Company

Rob Ulitski - 16th Oct 2023

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