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Amaru 'Not Different' by Original Kids

Rob Ulitski - 16th Oct 2023

Paris-based director duo Original Kids direct an affecting narrative promo for Amaru, explore a toxic relationship, which is both physically and psychologically violent, and gradually consumes a young woman - played by the singer herself. 

The script for Not Different was born from collaborative discussions with the directors - Loïc Grandin and Kevin Andrade - and the artist. It's a heart-wrenching narrative, told through poignant - and often troubling - snapshots of the character's day, tied together by a raw monochromatic aesthetic.

"The idea is to adopt a narrative point of view similar to the reaction of a victim's brain," say the directors explain.

"In other words, an omniscient yet subjective point of view on past events. A point of view that reflects how the brain, out of protection, will distort certain memories, will steer the eye towards certain details, but sometimes will also prevent the viewer from actually seeing."

Rob Ulitski - 16th Oct 2023

Tags

  • Director's notes
  • New Director
  • UKMVAs 2023 nominee
  • Narrative
  • Toxic relationship
  • Monochromatic
  • Brain
  • Subjective
  • Black and white

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Credits

Production/Creative

Director
Original Kids
Producer
Camille Richardeau
Production Company
Frenzy Paris
Production Manager
Benoit Hardouin
Production Manager
Benoit Mazoyer
1st AD
Baladine Ardant
Line Producer
Charlène Richardeau

Camera

Director of Photography
Julien Lascar
Focus Puller
Laure-amélie Vilanova
2nd AC
Aymeric Beun
Steadicam
Valentin Clark

Lighting/Grip

Gaffer
Clément Boyeldieu
Key Grip
Xavier Schanen

Art

Production designer
Chloé Montguillon
Margot De Kerangat

Casting

Lead actor
Alexis Baginama
Amaru

Editorial

Editor
Victor Meyer

Grading

Colourist
Vincent Amor

Agent

Director's Representation
Frenzy Paris

Rob Ulitski - 16th Oct 2023

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