Director and bassist Adrian Shapiro directs a thought-provoking promo for his metal band Lo! 

In the video for Cannibal Culture, we awake to a grim representation of modern man, the contemptuous clown of capitalism.

Flipping the script on the concept of a clown, the video opens with the main character at a mirror, applying his human face to greet the world. This individual is a clown when he wakes up, and has to get into costume to play pretend as an everyman. 

It's a haunting, inspired concept that is as unsettling as it is unique, and the eerie cinematography leans into this vibe.