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Grayscale 'Not Afraid To Die' by Teeeezy C

Rob Ulitski - 14th Sept 2023

He may be best known for his British hiphop, grime and rap videos, but Teeeezy C's follows his Nothing But Thieves video earlier this year with another venture into rock - and shooting in the US - for America emo-rock outfit -Grayscale. 

Shot in Philadelphia, where the band is based - the video explores societal pressure and generational trauma, visualised in a mix of performance, narrative and docu-style cutaways. The textural aesthetic and naturalistic camerawork also feed in to the fly-on-the-wall feel of the fastmoving visual.

The mix of fictional setups and snapshots of reality - as well as a powerful band performance - helps tie the concept into the serious message of the track. Leaves a lasting impression.

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Rob Ulitski - 14th Sept 2023

Tags

  • Indie
  • Rock
  • Performance
  • Location
  • Family
  • Trauma
  • Documentary
  • Reality

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Credits

Production/Creative

Director
Producer
Ellis Fox
Production Company
Odyssey
Production Manager
John Gory

Camera

Director of Photography
Sachi Bahra
Focus Puller
Chris Cruz

Editorial

Editor

Grading

Colour Producer
George Blomiley
Colourist
Alexander Nerzic
Colour grade company
Creative Outpost

Rob Ulitski - 14th Sept 2023

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