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Lucy Lane 'Don't Want To Be Angry' by Kassandra Powell

Rob Ulitski - 24th Aug 2023

Kassandra Powell directs an atmospheric promo for singer-songwriter Lucy Lane, bringing to life a dark fairy tale. 

The video concept for Don't Want To Be Angry focusses on a girl whose anger grows in her hair. Across three abstract vignettes, we see Lane embody this character, eventually breaking through and releasing her anger in a decisive climax. 

The dark fantasy aesthetic is a perfect pairing to the concept, with painterly lighting and a sense of inspired minimalism to keep the focus purely on performance. 

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Rob Ulitski - 24th Aug 2023

Tags

  • Performance
  • Fantasy
  • Painterly
  • Aesthetic
  • Vignette
  • Abstract

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Credits

Production/Creative

Director
Kassandra Powell
Producer
Nycollas Abreu
Production Company
Executive Producer
Francesca Woods
Directors Assistant
Lily Cobbold

Camera

Director of Photography
Luke Dryden
Focus Puller
Jamie Oliver-lai
2nd AC
Mitti Lebrere

Lighting/Grip

Gaffer
Jed Clist
Laser Lighting Designer
Eivind Hansen

Art

Art Director
Matthew Lawrence

Casting

Casting director
Sally Kennington

Grading

Colourist
Alexandre Nerzic

Agent

Director's Representation

Rob Ulitski - 24th Aug 2023

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