Lucy Lane 'Don't Want To Be Angry' by Kassandra Powell
Rob Ulitski - 24th Aug 2023
Kassandra Powell directs an atmospheric promo for singer-songwriter Lucy Lane, bringing to life a dark fairy tale.Â
The video concept for Don't Want To Be Angry focusses on a girl whose anger grows in her hair. Across three abstract vignettes, we see Lane embody this character, eventually breaking through and releasing her anger in a decisive climax.Â
The dark fantasy aesthetic is a perfect pairing to the concept, with painterly lighting and a sense of inspired minimalism to keep the focus purely on performance.Â
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Credits
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Production/Creative
- Director
- Kassandra Powell
- Producer
- Production Company
- Executive Producer
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Stylist
- Hair
- Make-up
Casting
- Casting director
Grading
- Colourist
Agent
- Director's Representation
- AU
Rob Ulitski - 24th Aug 2023